Gym Business - Business for Unicorns Podcast
Episode 309: Stop Paying Yourself Last with Ben Pickard
Feb 12, 2024
Ben Pickard, an expert in helping gym owners grow their businesses, discusses topics such as maximizing profits, allocating funds properly, consistent marketing and sales systems, creating positive impact, and the importance of revenue and personal wealth in the gym industry.
21:50
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Podcast summary created with Snipd AI
Quick takeaways
- Consistency in implementing marketing and sales strategies is crucial for driving revenue in a gym business.
- Allocating money wisely, following a profit-first model, ensures proper support for the team, reinvestment in the business, and an enhanced client experience.
Deep dives
Step 1: Create Revenue
The first step is to generate revenue in your gym business. This involves having effective marketing and sales strategies that are consistently implemented. Consistency is key in driving revenue, and it's essential to explore various marketing channels and techniques. Investing time in improving your business, marketing, sales, and financial skills is crucial, especially for gym owners who often come from a fitness background. By focusing on driving revenue, you create a solid foundation for building personal wealth.
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