Gym Business - Business for Unicorns Podcast

Episode 310: Part 1: Is Email Marketing Dead? with Mark Fisher

Feb 16, 2024
Guest
Mark Fisher
Mark Fisher, an expert in the gym industry, discusses the relevance of email marketing for gyms, stressing the importance of nurturing leads and maintaining top of mind awareness with regular communication. He emphasizes the significance of using professional email addresses, curating email databases, and building an email list through setting expectations and engaging with subscribers.
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Exploring the Role of Email Marketing in Gym Business
02:14 • 4min
3
Importance of Email Marketing and Using a Professional Email Address
05:45 • 2min
4
Curating Email Databases for Marketing Success
07:40 • 4min
5
Building an Email List
11:29 • 13min