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Gym Business - Business for Unicorns Podcast
Episode 310: Part 1: Is Email Marketing Dead? with Mark Fisher
Feb 16, 2024
Mark Fisher, an expert in the gym industry, discusses the relevance of email marketing for gyms, stressing the importance of nurturing leads and maintaining top of mind awareness with regular communication. He emphasizes the significance of using professional email addresses, curating email databases, and building an email list through setting expectations and engaging with subscribers.
24:33
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Quick takeaways
- Email marketing builds relationships with existing contacts to maintain credibility.
- Gym owners should integrate email marketing and social media for a comprehensive marketing strategy.
Deep dives
The Misconception about Email Marketing for Gyms
Email marketing is often misunderstood as a tool for acquiring new customers. However, its true purpose is to stay top of mind with people who already know you. It helps build credibility, trust, and likability over time. While email marketing may not result in new gym memberships, it is a valuable way to remind existing contacts that your gym exists and that you offer valuable fitness content.
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