Episode 307: Part 2: Improve Your Client Onboarding with Dr. Brittaney Cook
Feb 5, 2024
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The podcast discusses the importance of client onboarding in the first 90 days, focusing on education, communication, and feedback. It emphasizes the value of maintaining regular communication and adapting onboarding processes. The hosts also highlight the benefits of celebrating client progress and provide contact information for Dr. Brittaney Cook.
During the first 30 days of client onboarding, the focus is on providing a consistent experience and hand-holding to ensure clients understand the program and feel supported through automated communications and community events.
In the 60-90 day period, the gym establishes a feedback system with automated surveys to gather ongoing input and insights from clients, helping guide improvements and meet evolving needs.
Deep dives
First 30 days: Hand-holding and consistent experience
During the first 30 days of client onboarding, the focus is on providing a consistent experience and hand-holding to ensure clients understand the program and feel supported. This is achieved through automated text messages and emails, regular newsletters, and inviting clients to community events. A progress report is sent at the 30-day mark to acknowledge their achievements and reinforce their commitment to fitness. Referrals and reviews are also encouraged during this period, with incentives provided to clients who bring in new members or write Google reviews.
30-60 days: Building trust and deeper engagement
In the 30-60 day period, the goal is to further build trust and deepen engagement with clients. This is done by continuing with event invites and newsletters. Referrals and reviews remain a focus, while progress reports are updated to reflect milestones like the 50th visit. Feedback is also solicited via regular automated surveys, allowing clients to provide input on their experience and preferences, which helps inform decision-making within the gym.
60-90 days: Stability, celebration, and feedback
During the 60-90 day period, clients are considered part of the gym's family. The focus remains on consistency, including regular event invites and newsletters. Milestones, such as the 50th visit, are celebrated, and progress reports continue periodically. A feedback system is established, with clients receiving automated surveys every 60 visits to gather ongoing input and insights. This feedback helps guide improvements and ensures the gym meets the evolving needs and preferences of its members.