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Gym Business - Business for Unicorns Podcast

Episode 307: Part 2: Improve Your Client Onboarding with Dr. Brittaney Cook

Feb 5, 2024
The podcast discusses the importance of client onboarding in the first 90 days, focusing on education, communication, and feedback. It emphasizes the value of maintaining regular communication and adapting onboarding processes. The hosts also highlight the benefits of celebrating client progress and provide contact information for Dr. Brittaney Cook.
20:55

Podcast summary created with Snipd AI

Quick takeaways

  • During the first 30 days of client onboarding, the focus is on providing a consistent experience and hand-holding to ensure clients understand the program and feel supported through automated communications and community events.
  • In the 60-90 day period, the gym establishes a feedback system with automated surveys to gather ongoing input and insights from clients, helping guide improvements and meet evolving needs.

Deep dives

First 30 days: Hand-holding and consistent experience

During the first 30 days of client onboarding, the focus is on providing a consistent experience and hand-holding to ensure clients understand the program and feel supported. This is achieved through automated text messages and emails, regular newsletters, and inviting clients to community events. A progress report is sent at the 30-day mark to acknowledge their achievements and reinforce their commitment to fitness. Referrals and reviews are also encouraged during this period, with incentives provided to clients who bring in new members or write Google reviews.

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