Metric Stack

In today’s episode, Allan and Lauren talk with Laura Lenz, Partner at OMERS Ventures. Laura talks about Net Dollar Retention. What is NDR? Is NDR just for SaaS companies? Is there a company size that’s too small or too early to track it? Is NDR a factor in valuation of a company? “My advice is to know the number right before the investor that you’re talking to. But also know it for your business because operating your business is way more important than raising the capital. My second piece of advice is that the pandemic has taught us a lot about reaping the rewards of good customer relationships.” If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Net Dollar Retention: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate Net Promoter Score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps 

In today’s episode, Allan and Lauren talk with Dave Kellogg, Executive in Residence at Balderton Capital. Dave goes all-in on Cash Conversion Score: What’s the difference between cash conversion score, capital consumption, and the growth efficiency index? What efficiency does cash conversion score measure? Dave also why cash conversion score is important when it comes to funding and ‘leaky bucket’ metrics. “You should look at your overall capital consumption efficiency because people are going to look at it. It’s not the first thing they’re going to ask about, but as with any metric, the number matters, but the story matters more.” If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Cash Conversion Score: https://www.klipfolio.com/metrics/saas/cash-conversion-score Retention: https://www.klipfolio.com/metrics/saas/customer-retention-rate Churn: https://www.klipfolio.com/metrics/saas/logo-churn CAC: https://www.klipfolio.com/metrics/finance/customer-acquisition-costARR: https://www.klipfolio.com/metrics/saas/annual-recurring-revenue CAC Payback Period: https://www.klipfolio.com/metrics/saas/cac-payback-period 

In today’s episode, Allan and Lauren talk to Donna Weber, Customer Onboarding Expert. What is Time to Value and why is it important in the context of customer onboarding? The goal of customer onboarding is to make your customers the heroes — they buy your product to save money, to make  money, to save time, or be compliant. So if you’re not helping them reach those goals, you’re not delivering value.So, what is time to value? How do you measure it? Who “owns” this metric? “Companies need to think a lot more about the right touch at the right time to deliver value.” Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/Metrics mentioned in this episode:Time to Value: https://www.klipfolio.com/metrics/saas/time-to-value Net Revenue Retention: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate 

In today’s episode, Allan and Lauren talk to Will Cordes, CEO and Founder of KPI Sense. Will shares his insight on Magic Number: What is magic number? What does it measure? How do you calculate magic number? What are the nuances of this metric? What does magic number pair well with?Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Magic Number: https://www.klipfolio.com/metrics/saas/magic-number LTV to CAC Ratio: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcac Customer Acquisition Cost (CAC): https://www.klipfolio.com/metrics/finance/customer-acquisition-cost Monthly Recurring Revenue: https://www.klipfolio.com/metrics/saas/mrr-growth-rate 

In today’s episode, Allan and Lauren talk to Vicky Freed, Chief Strategist, Loyalty, Data, and Customer Performance at Differly. Vicky goes in-depth on Average Revenue per User (ARPU): What is ARPU? How do you segment average revenue per user? How do you calculate ARPU? Is there businesses that shouldn’t track ARPU?Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Average Revenue Per User: https://www.klipfolio.com/metrics/saas/average-revenue-per-user Average Revenue Per Account: https://www.klipfolio.com/metrics/saas/average-revenue-per-account Average Basket Size: https://www.klipfolio.com/metrics/marketing/average-basket-size 

In today’s episode, Allan and Lauren talk to Lawrence Quan, Head of Revenue Operations at Rewind. Lawrence takes a deep dive on ad impressions: What are ad impressions? What’s the difference between ad impressions and ad clicks? Where do ad impressions sit in the funnel? How do you track ad impressions? What other metrics does ad impressions pair well with? Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Ad Impressions: https://www.klipfolio.com/metrics/marketing/ad-impressions Ad Clicks: https://www.klipfolio.com/metrics/marketing/ad-clicks Reach: https://www.klipfolio.com/metrics/marketing/ad-reach Conversion Rate: https://www.klipfolio.com/metrics/marketing/lead-conversion-rate 

In today’s episode, Allan and Lauren talk to Jennifer Batley, Founder of Batley Advisory. Jen answers the questions surrounding Net Promoter Score (NPS): What is NPS? Who should use NPS? How do you calculate NPS? How do you segment your customers for the survey? What is a detractor and what is a promoter? Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Net Promoter Score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-npsChurn: https://www.klipfolio.com/metrics/saas/logo-churn Retention: https://www.klipfolio.com/metrics/saas/customer-retention-rate 

In today’s episode, Allan and Lauren talk to Nnamdi Iregbulem, Partner at Lightspeed Venture Partners. Nnamdi shares his insight on Weighted ACV. What makes it weighted? How do you calculate weighted ACV? When should a company start tracking weighted ACV? Hear the answer to these questions and more in this week’s episode.Read Nnamdi’s article on Weighted ACV: https://whoisnnamdi.com/weighted-acv/ If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Weighted ACV: https://www.klipfolio.com/metrics/saas/weighted-acv Annual Contract Value (ACV): https://www.klipfolio.com/metrics/finance/average-contract-value Net Revenue Retention Rate: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate 

In today’s episode, Allan and Lauren talk to Pablo Srugo, Principal at Mistral Venture Partners and host of the Product-Market Fit Show. Pablo dives into the Sean Ellis Test metric: what is it? How do you measure it? Who should measure it? Where and how often do you ask the question? Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Metrics mentioned in this episode:Net Promoter Score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps Churn: https://www.klipfolio.com/metrics/saas/logo-churn 

In today’s episode, Allan and Lauren talk to Jon Taylor, Director of Marketing at Klipfolio. Jon drops his knowledge on marketing qualified leads: Is the MQL dead? How do you define an MQL? Where does the MQL fit into the customer lifecycle? What are the nuances of this metric? Is there anyone who shouldn’t track MQLs?Hear the answer to these questions and more in this week’s episode.If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/. Check out the Humans of Martech podcast: https://humansofmartech.com/ Metrics mentioned in this episode:Marketing Qualified Leads: https://www.klipfolio.com/metrics/marketing/marketing-qualified-leads Sales Qualified Leads: https://www.klipfolio.com/metrics/sales/sales-qualified-lead-sql Product Qualified Leads: https://www.klipfolio.com/metrics/saas/product-qualified-leads-pql Net Promoter Score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps