In today’s episode, Allan and Lauren talk to Jennifer Batley, Founder of Batley Advisory. Jen answers the questions surrounding Net Promoter Score (NPS): What is NPS? Who should use NPS? How do you calculate NPS? How do you segment your customers for the survey? What is a detractor and what is a promoter?

Hear the answer to these questions and more in this week’s episode.

If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/.

Metrics mentioned in this episode:

Net Promoter Score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps
Churn: https://www.klipfolio.com/metrics/saas/logo-churn
Retention: https://www.klipfolio.com/metrics/saas/customer-retention-rate

What is Net Promoter Score? with Jennifer Batley, Batley Advisory