What are Ad Impressions? with Lawrence Quan, Rewind

In today’s episode, Allan and Lauren talk to Lawrence Quan, Head of Revenue Operations at Rewind. Lawrence takes a deep dive on ad impressions: What are ad impressions? What’s the difference between ad impressions and ad clicks? Where do ad impressions sit in the funnel? How do you track ad impressions? What other metrics does ad impressions pair well with? 

Hear the answer to these questions and more in this week’s episode.

If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/.

Metrics mentioned in this episode:
Ad Impressions: https://www.klipfolio.com/metrics/marketing/ad-impressions
Ad Clicks: https://www.klipfolio.com/metrics/marketing/ad-clicks 

Reach: https://www.klipfolio.com/metrics/marketing/ad-reach
Conversion Rate: https://www.klipfolio.com/metrics/marketing/lead-conversion-rate