In today’s episode, Allan and Lauren talk to Jon Taylor, Director of Marketing at Klipfolio. Jon drops his knowledge on marketing qualified leads: Is the MQL dead? How do you define an MQL? Where does the MQL fit into the customer lifecycle? What are the nuances of this metric? Is there anyone who shouldn’t track MQLs?

Hear the answer to these questions and more in this week’s episode.

If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/.

Check out the Humans of Martech podcast: https://humansofmartech.com/

Metrics mentioned in this episode:
Marketing Qualified Leads: https://www.klipfolio.com/metrics/marketing/marketing-qualified-leads

Sales Qualified Leads: https://www.klipfolio.com/metrics/sales/sales-qualified-lead-sql

Product Qualified Leads: https://www.klipfolio.com/metrics/saas/product-qualified-leads-pql

Net Promoter Score: https://www.klipfolio.com/metrics/product-management/net-promotor-score-nps

What are Marketing Qualified Leads? with Jon Taylor, Klipfolio