Growth Masterminds: mobile growth podcast

What data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models? Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track. How? Using Singular's new simulator for Privacy Sandbox. As Google Ad ID phases out, the discussion focuses on how marketers can adapt and what data they can expect. In this Growth Masterminds, Singular's CTO Eran Friedman introduces the Privacy Sandbox Simulator tool that helps simulate potential scenarios and optimize data strategy. He and host John Koetsier cover various APIs within Privacy Sandbox, the customizability of data points, and the challenges of balancing data precision with noise. This episode is a must-watch for marketers seeking to understand and navigate the future of marketing analytics in a privacy-first world. 00:00 Introduction to Privacy Sandbox 01:13 Overview of Privacy Sandbox Features 02:40 Deep Dive into Attribution Reporting API 06:25 Exploring the Privacy Sandbox Simulator 10:55 Customizing Your Privacy Sandbox Setup 15:42 Practical Scenarios and Simulations 27:11 Conclusion and Next Steps

Former Googler Ashley Black shares insights on the importance of a Google-specific creative strategy. They discuss optimizing Google Ads, challenges with iOS and Android, and the role of trust in user tracking. Also, insights on Apple's Ad Attribution Kit, comparisons between Google and Meta platforms, and navigating the Privacy Sandbox and ad tech challenges.

How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you? In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, founder of MAF, to uncover the best strategies for integrating offer walls into your app. Growth Masterminds host John Koetsier asked Alex and Massimo about the benefits, pitfalls, and important considerations when choosing the right offer wall for your audience ... including how and when offer walls could be bad for your app. Discover how to balance monetization without compromising user experience, why the loyalty and offer wall space is booming, and how to create engaging user journeys that drive retention and revenue. Tune in for expert insights on leveraging offer walls for sustainable app growth. 00:00 Introduction to Offer Walls 01:02 Understanding Offer Walls: Basics and Benefits 02:44 Monetization Strategies with Offer Walls 05:53 Challenges and Pitfalls of Offer Walls 09:46 Designing Effective Offer Walls 11:35 Choosing the Right Offer Wall for Your App 15:55 The Growing Popularity of Loyalty Apps and Offer Walls 19:00 Historical Context and Evolution of Offer Walls 24:23 Current Trends and Future Outlook 26:45 Conclusion and Final Thoughts

What are the 5 things you need to know to succeed in influencer marketing in 2024? In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka. They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of data-driven decisions, AI integration, and building long-term partnerships with influencers. Also, you'll learn the five key strategies you need to know to succeed in influencer marketing in 2024 and stay ahead of the game. 00:00 Introduction to Influencer Marketing in 2024 01:09 The State of the Influencer Marketing Industry 04:38 YouTube, Facebook, Instagram, and TikTok 10:56 Top 5 Tips for Influencer Marketing in 2024 13:33 Long-Term Partnerships and Post-Campaign Analysis 18:50 Conclusion

Carly Ostasiewski, Director of growth at Adjoe, shares insights from the 2024 Mobile Games Index report. Topics include older demographics leading in game engagement, rise of casual gaming, growth in adventure and action games among kids, increased app monetization through ads, European players' daily app usage, and the potential integration of gaming with everyday apps for a new consumer experience.

Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit. In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights from Singular CEO Gadi Eliashiv and CTO Eran Friedman, emphasizing the changes, improvements, and expectations for adoption in the ecosystem. Additionally, they touch upon the future of measurement on iOS, the interplay with Privacy Sandbox on Android, and what it means for app developers and advertisers. 00:00 Welcome to Growth Masterminds 01:09 Understanding AdAttributionKit 02:58 Reengagement and Debugging Enhancements 05:46 Backward Compatibility and Postback Formats 10:03 Deep Dive into Retargeting 17:12 Creative Types and Engagement Types 23:20 Exploring SKOverlay and Its Implications 25:19 Understanding SK interaction Types and Attribution Windows 25:47 Custom Click Ads and Alternative App Stores 28:16 Adoption Challenges and Future Predictions 35:47 The Future of Measurement on iOS 39:34 Privacy Sandbox and Android 41:20 Q&A and Final Thoughts

The podcast discusses the potential end of SKAdNetwork and the introduction of new App AdAttributionKit and Web AdAttributionKit by Apple. They explore the challenges and implications for ad tech industry, reliability of modeled attribution data, and evolving modeling strategies. The guest shares insights on ad tech journey, lessons from successful entrepreneurs, and importance of unified measurement in a privacy-oriented world.

Mobile growth expert Jacob Rushfinn discusses four frameworks for high app retention rates: Psych Framework, RICE Prioritization, Eisenhower's matrix, and Elena Verna's Diagnostic. Practical applications, early user engagement value, and long-term success impact are covered.

Should you stop A/B testing creative right now? In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai. They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insights on how AI can analyze creative elements frame by frame and correlate them with performance data, thereby recommending the best combinations to maximize ad campaigns. They also chat about the importance of creative in advertising, common mistakes marketers make, and emerging trends such as generative AI in creative production. 00:00 Stop A/B Testing? 00:31 The Evolution of A/B Testing 01:54 How Allison.ai Tests 07:12 How Important is Creative? 12:59 Human Creativity vs. AI 15:51 Trends in Creative Optimization 17:04 Challenges with Major Platforms 19:11 Conclusion and Final Thoughts

Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts. In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He’s joined by experts Omri Gal, Head of Privacy Sandbox at Singular, and Lucky Harpley, a Product Manager at Remerge. The discussion covers the evolving landscape of retargeting and attribution on Android. They delve into the technical workings, the impact on marketers, and insights from recent testing. The conversation also highlights the challenges and preparation steps for the transition from GAID to Privacy Sandbox, emphasizing the importance of understanding and adapting to new industry standards. Finally, they highlight the key difference between attribution and optimization via GAID right now versus Privacy Sandbox on Android in the future. 00:00 Introduction to Privacy Sandbox and Its Evolution 04:10 Deep Dive into Protected Audiences API 11:32 The Future of Targeting and Retargeting in Privacy Sandbox 19:16 Testing and Implementing Privacy Sandbox Solutions 27:22 Preparing Marketers for the Privacy Sandbox Transition 31:10 Closing Thoughts and Next Steps