8 biggest mistakes in paid user acquisition

What are the 8 biggest mistakes people make in user acquisition?

(Some are going to surprise you.)

In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs.

Lorenzo shares in-depth insights on why having an improperly set up MMP can sabotage your efforts, the pitfalls of lazy targeting especially on platforms like Meta, and why a one-size-fits-all creative strategy can be detrimental.

They also emphasize the importance of a holistic marketing approach and understanding the correct KPIs to track. This episode is packed with valuable tips and strategies for anyone serious about optimizing their paid user acquisition efforts.

00:00 Introduction to Common Mistakes in Paid User Acquisition

01:28 No MMP or Improper MMP Setup

04:29 Sloppy Targeting on Meta

10:26 Over-Reliance on Apple Search Ads

17:15 Platform-Specific Content Strategies

18:32 Adapting Creatives for Different Platforms

20:38 Common Mistakes in Ad Campaigns

23:42 Holistic App Marketing Approach

25:53 Onboarding and User Experience

28:18 Looking at the Right KPIs

31:16 Exploring Diverse Paid UA Strategies

34:37 Conclusion and Final Thoughts