How do you sell your mobile app?

Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have.

Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator.

Welcome to Growth Masterminds! In this episode, host John Koetsier chats with app sales expert Charlie Ryan, founder of AppFlip. They chat about why publishers might want to sell their apps, who is looking to buy them, and how to value an app.

With insights on evergreen app categories, the shift to subscription models, and the complexities of app acquisition, this episode is a goldmine for anyone interested in selling -- or buying -- a mobile app.

00:00 Introduction to App Aggregators

01:17 Why Publishers Sell Their Apps

02:46 Who Buys Apps and Why

07:07 Valuing Mobile Apps

13:21 Popular App Categories and Trends

19:38 Advice for Small Publishing Houses

22:41 Common Oversights When Buying Apps

24:24 Conclusion and Final Thoughts