Growth Masterminds: mobile growth podcast

Asya Paloni, VP of Strategy at Welltory, shares Jedi mind tricks for achieving a remarkable 56% retention rate over 3 years. They discuss making app experiences magical, hyper-personalizing content, offering new experiences with each interaction, and ensuring users feel empowered. The conversation emphasizes user engagement, psychological app design aspects, and the power of keeping users interested without notifications or pressure.

Shaun Wheeler, a data scientist at Aampe, discusses maximizing app engagement with AI agents. They explore the power of personalized interactions, using examples from nursing scheduling to e-commerce. Topics include surrogate models, first-party data, and the future of AI in user experiences.

Sara El Bachri, a renowned UA consultant, discusses common game growth blockers. She shares insights on mobile game growth strategies, communication in studios, organic growth through testing, and the importance of internal collaboration. The podcast explores challenges faced by gaming studios, revenue uplift through minor changes, optimizing app store assets, and the role of generalists in improving profitability.

In this podcast, Jason Heller, CEO of Mistplay, discusses the future of in-app spending for 2024, predicting fewer winners among game publishers. Topics include the shift towards more thoughtful spending by gamers, the importance of personalization in gaming offers, loyalty and monetization strategies, user acquisition challenges, and the rising interest in loyalty platforms for mobile gaming.

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget. In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the common problem of shopping disappointment. Sarah shares her growth story, explaining how they use Meta ads, paid PR opportunities with major publications and what they've done in an experimental but highly successful use of TikTok for organic growth. She shares an insightful strategy involving unpaid internships, where interns created TikTok content that significantly boosted app downloads and engagement, demonstrating the power of authentic, user-generated content in digital marketing. 00:00 Exploring Paid Performance Opportunities in Digital Media 01:07 Introducing Ms. Tyler: A Revolutionary Fashion Platform 03:46 Growth Channels and Strategies for Startups 08:34 Mastering TikTok: A Unique Internship Approach 20:28 Reflecting on Marketing Insights and Future Plans

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more. Guests Evyatar Ram and Kelsey Lee, product and marketing managers, introduce Singular's solution to these challenges: unified measurement. This innovative approach combines SKAdNetwork and tracker data to provide marketers with a single, de-duplicated, and accurate view of user acquisition (UA) activity on iOS, tackling issues like over/under counting and data fragmentation. The solution enhances decision-making by offering comprehensive insights into installs, revenue cohorts, and event tracking without the typical delays or inaccuracies stemming from data fragmentation. Beta testers report significant improvements in campaign performance and attribution accuracy thanks to unified measurement, indicating a strong step forward in resolving iOS attribution woes. 00:00 Navigating the Chaos of iOS Mobile Measurement 01:32 The Fragmentation Problem in iOS Attribution 04:37 Unified Measurement: A Revolutionary Solution 07:18 Beta Testers Validate Unified Measurement's Impact 11:12 Differentiating Unified Measurement from Other Solutions 13:54 The Future of Unified Measurement and Its Evolution 17:29 Closing Thoughts and Future Directions

This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various companies who delve into topics such as the importance of self-advocacy, the value of mentorship, and the need to be adaptable and data literate in a fast-evolving field. The conversation also highlights the significance of community and support among women in tech and growth sectors. Guests include: Adrienne Rice, Performance Media Director, M&C Saatchi Performance Dr. Matina Thomaidou, VP data science, Dataseat Tamanda Itaye, Senior Global Performance Marketing Manager, WFP - ShareTheMeal Saadi Muslu, VP Marketing, Singular Susan Kuo, Chief Operating Officer, Singular 00:00 Welcome to the Women in Growth Special Episode 00:32 Introducing the Panel: Leaders in Growth 02:26 Journey into Growth: Panelists Share Their Stories 12:50 Biggest Career Triumphs: Stories of Success 22:53 Overcoming Challenges: Insights from the Panel 25:53 Cross-Functional Collaboration in Data Science 27:07 Navigating Leadership and Personal Growth 31:30 Challenges of Balancing Professional and Personal Life 36:47 Empowering Women in the Workplace 45:21 Advice for Women Considering the Growth Space 52:45 Closing Remarks and Appreciation

Singular product manager Maayan Shor discusses how to get more data from ad networks using Singular, enabling access to multiple breakdowns for better optimization and targeting. The feature allows marketers to uncover hidden trends, fine-tune strategies, and identify unexpected audience segments, enhancing data analysis and decision-making in ad campaigns.

Discussion on Singular's ROI Index for 2024, best ad networks like Google Ads and TikTok, potential of Apple Search Ads, strategic use of AI in marketing, innovations in the mobile industry, and personalized ads through generative AI

Exploring Google's new CMP requirement for mobile app publishers, discussing the role of CMPs in ensuring privacy compliance, customizing consent messages, simplifying consent across platforms, and the future of privacy management. Insights from experts on integrating CMPs into user experience without impacting app engagement.