Growth Masterminds: mobile growth podcast

Discussion on Singular's ROI Index for 2024, best ad networks like Google Ads and TikTok, potential of Apple Search Ads, strategic use of AI in marketing, innovations in the mobile industry, and personalized ads through generative AI

Exploring Google's new CMP requirement for mobile app publishers, discussing the role of CMPs in ensuring privacy compliance, customizing consent messages, simplifying consent across platforms, and the future of privacy management. Insights from experts on integrating CMPs into user experience without impacting app engagement.

Discover how GameTree uses Gaming DNA to analyze why players like specific games, explore gender differences in gaming preferences, dive into the social dynamics of gaming, and discuss the future of mobile gaming, VR, and blockchain. Learn about the importance of supporting diversity in gaming, especially the inclusion of women in gaming communities and development.

Explore the current state and future of web3 in 2024 with $91 billion funding and 95 unicorns. Delve into blockchain's impact on gaming ecosystems, marketing challenges, and mobile integration. Learn about the potential of asset sharing across games, bridging marketing data with blockchain conversions, and the future of app development on blockchain technology.

The podcast delves into the challenges of cross-platform marketing, the impact of the pandemic on the gaming industry, and the importance of tracking user journeys for effective marketing strategies. It highlights the need for comprehensive solutions to manage data influx, the role of privacy in marketing, and the future of cross-platform games.

Gunay Aliyeva, co-founder of Gamelight, an AI-powered tool that analyzes game play and user behavior to understand gamers and recommend games. They discuss collecting and utilizing user data for targeted ads, the cost and returns of their ad network, AI algorithms in behavioral targeting, a loyalty program for gamers, and their global reach and expansion plans.

Russell Ovans, game OG, discusses his journey from social gaming to mobile gaming. Topics include game analytics, monetization, HR challenges, managing company growth, pricing strategies, A/B testing, and player retention. The main focus is on Russell Ovans' book 'Game Analytics, Retention, and Monetization in Free Play Mobile Games'.

In this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ. They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth look at how games developers and publishers can navigate these processes for effective growth in the mobile gaming landscape. He further delves into ad placements, A/B testing, market strategy, and innovative methods like adjusting in-game rewards based on real-time user worth. The conversation wraps up with an exploration of emerging trends and projections for the future of in-app purchase, subscription, and ad monetization models. 00:00 Introduction and Guest Presentation 01:05 Understanding Ad Operations in an RTB World 01:57 The Importance of Manual Calls and Realtime Bidding 03:46 Optimizing Networks and Running AB Tests 04:05 The Role of Competition in Ad Monetization 04:27 Understanding the Fundamentals of AB Testing 05:53 The Impact of Ad Placement and Pricing on Monetization 06:02 The Importance of Ad Units in Monetization 07:27 The Impact of Automation on Ad Monetization 07:27 The Importance of Hands-On Approach in Ad Monetization 08:48 The Role of Google Ad Manager in Monetization 10:17 The Role of User Acquisition in Monetization 20:23 The Impact of Geographical Location on Monetization 26:59 The Future of Ad Monetization 32:13 Conclusion and Final Thoughts

Archie Stonehill, Head of Product at Stash Gigi, discusses the gaming industry's challenges, the rise of third-party app stores, and the impact of the Digital Markets Act in Europe. They explore ways for developers to bypass in-app purchase platform taxes and the benefits of multi-platform usage and loyalty programs. The podcast speculates on the future of app store legislation and innovation.

How do you become Apple's iPhone app of the year? In this episode of Growth Masterminds, John Koetsier sits down with Ron Schneidermann, the CEO of AllTrails, an outdoor exploration app. Out of all the millions of apps on the App Store, AllTrails won iPhone app of the year in 2023. How? How does AllTrails grow? How does AllTrails achieve 7X better retention than the average app What decisions boosted AllTrails growth? Schneidermann talks about taking over from the founder in 2015, growing the user base and revenue, and the critical role of their community. We also chat about the importance of continual product development We end with Schneidermann's thoughts on success, staying humble, and surrounding oneself with smart, passionate people can drive success. 00:00 Introduction to the Journey of Success 00:25 The Making of an iPhone App of the Year 01:45 Understanding the Significance of Being iPhone App of the Year 04:10 The All Trails App: A Closer Look 05:18 The Journey from Startup to Success 07:24 The Decision to Reject Quick Flip and Aim for Long-Term Growth 07:44 Key Decisions that Ignited Growth 12:14 The Role of Product Development in Growth 25:33 The Importance of Regular App Updates 27:50 Advice for Aspiring App Developers 28:15 Conclusion: The Importance of Humility and Openness