Fintech funding and valuations are down, but growth is still hot at 21% CAGR. In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski. Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimization strategies. They delve into the significant differences between marketing for finance and mobile games, targeting high-demand audiences, and the role of compliance in advertising. Paul also explores the advantages of humor in ads and the potential of generative AI in creating ad copy. 00:00 Introduction to Multi-Platform Acquisition 01:14 The Rollercoaster Ride of FinTech 02:51 Key Differences in FinTech User Acquisition 04:08 Challenges and Strategies in Multi-Channel Marketing 06:13 Understanding Customer Behavior in FinTech 14:16 Navigating Legalities and Compliance 26:39 The Future of FinTech Marketing 29:01 Conclusion and Final Thoughts