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Growth Masterminds: mobile growth podcast
1 thing we forget when growing games
Aug 6, 2024
Mariusz Gasiewski, a Mobile Gaming Analyst and Apps Lead at Google, joins the conversation to shed light on the often-overlooked aspect of player motivations in mobile gaming. They explore how understanding these motivations is essential for user acquisition and marketing strategies. Cultural differences in gaming habits are discussed, emphasizing their impact on player engagement. Gasiewski highlights the importance of community feedback in design, as well as navigating trust issues in mobile advertising, making a case for a more nuanced approach to game development.
30:48
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Quick takeaways
- Understanding player motivations across different cultures is essential for tailored gaming experiences and effective marketing strategies in mobile gaming.
- Accurate representation of game experiences in advertising is crucial for maintaining player trust and fostering long-term engagement in a competitive market.
Deep dives
The Role of Player Motivation in Mobile Gaming
Understanding player motivation is crucial in the mobile gaming industry, yet often overlooked. This focus can elevate the gaming experience by addressing what players genuinely seek from their gameplay. For instance, data reveals that players in countries like the United States prioritize entertainment, while Indian players often seek games that provide cognitive value, such as logic games, reflecting cultural attitudes toward gaming. By recognizing these motivations, developers can tailor gaming experiences to better suit the expectations of diverse audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode