

Media Training Podcast
Steve Blears
Media Training Podcast with Steve Blears. The essential guide for businesses, organisations and leaders looking to raise their profile and share their expertise on-air. This show will demystify media appearances and build your confidence while sharing tips and advice the experts use when appearing on TV, radio, podcasts and print. Media Training Podcast is produced by journalists and producers with experience in the highest levels of UK Broadcasting.
Episodes
Mentioned books

Dec 12, 2025 • 7min
Is it ok to ignore a journalist?
Discover the delicate art of dealing with journalists in tough situations. Former journalist Steve Blears reveals that refusing to answer can sometimes be the best strategy. He shares insights on how silence can protect your organization in confidential matters. Learn how to handle provocative questions without taking the bait and why it's crucial to stick to topics within your expertise. With practical advice, this discussion highlights when ignoring a reporter is not only acceptable but also wise.

Nov 14, 2025 • 19min
Building your personal brand so journalists find you first
Media Training Podcast - Building your personal brand so journalists find you first.With Steve Blears and guest Penny Haslam, author of Make Yourself a Little Bit FamousIn this episode of the Media Training Podcast, Steve Blears is joined by former BBC Business News presenter, broadcaster, author and confidence expert Penny Haslam to explore how to make yourself visible and credible before the camera starts rolling.Together they unpack what it really means to build your personal brand off-camera — the kind of presence that makes journalists take you seriously when they come knocking. Drawing on their years as BBC journalists, Steve and Penny explain how producers search for new voices and why being easy to find, clear about your expertise, and visibly active online can make all the difference.It’s a lively, honest conversation about showing up consistently online, staying authentic and being contactable when opportunities arise. Whether you’re a business leader, spokesperson or comms professional, this episode will help you become the kind of expert journalists want on their list.

Jul 21, 2025 • 7min
Media interview quick-start guide
Media Training Podcast - Media interview quick-start guide. Help! I'm about to do a media interview! The clock is ticking and there's no time for in-depth preparation. Don’t panic. Here’s a quick-start guide to get you through it successfully. Here are five immediate steps to prepare for an interview.

5 snips
Mar 6, 2025 • 8min
How to hold a press conference
Discover the essentials of hosting an effective press conference. Learn how to craft a compelling narrative while managing logistics with precision. Get insights on preparing for a successful event and explore the advantages of online formats. Find out strategies for keeping the Q&A session engaging, all while controlling the narrative and addressing media interests. Perfect tips for making your press event efficient and impactful!

Feb 7, 2025 • 23min
Time for a media training refresher? Questions to ask
Media Training Podcast - Time for a media training refresher? Questions to ask. In this episode, we’re asking: Is your media training out of date? If you were called up for an interview tomorrow, would you be ready? Steve Blears is joined by special guest and fellow media trainer, Penny Haslam.Media Training Podcast is from Marvellous Media Training & Coaching UK

Jan 15, 2025 • 7min
How to get your boss on board with media appearances
Media Training Podcast - How to get your boss on board with media appearances. Is your MD, CEO or client reluctant to take part in media interviews. Here's our ten point guide to get them on air.Media Training Podcast is from Marvellous Media Training & Coaching UK

5 snips
Dec 4, 2024 • 6min
Is it okay to say "I don't know" in a media interview?
The podcast explores whether it's acceptable to say 'I don't know' during interviews. It delves into the challenges of admitting uncertainty and how it can impact the flow of conversation. An intriguing example features a parliamentary member discussing the Elgin Marbles and the fallout from candidness. Additionally, it highlights the value of honesty, especially for public figures, suggesting that transparency can enhance authenticity while providing strategies for handling tough questions.

Nov 5, 2024 • 7min
Why should you avoid repeating negative questions in media interviews?
Explore the intriguing impact of repeating negative questions in media interviews. Discover how historical examples, like Richard Nixon's infamous remarks, demonstrate the dangers of reinforcing negative perceptions. Learn effective strategies for reframing questions to create a positive narrative and enhance audience engagement. This insightful discussion highlights the importance of strategic communication in overcoming media challenges and maintaining credibility, especially in political contexts.

7 snips
Aug 30, 2024 • 7min
How to look and sound relaxed in a media interview, performance tips
Unlock the secrets to appearing calm and confident in media interviews. Discover key communication skills that enhance your delivery, including vocal expression and pacing. Learn how body language can make a significant impact on your audience engagement. Find practical tips to conquer common speaking challenges and ensure you shine in any media setting.

Jul 5, 2024 • 7min
Mastering profile interviews in the media
Discover five key tips to enhance your profile interviews and make them memorable. Uncover techniques that emphasize engaging storytelling and relatability. Learn how to share personal anecdotes, celebrate achievements, and communicate your goals effectively. These actionable insights are designed to help you shine in any media setting.


