Media Training Podcast Why should you avoid repeating negative questions in media interviews?
Nov 5, 2024
Explore the intriguing impact of repeating negative questions in media interviews. Discover how historical examples, like Richard Nixon's infamous remarks, demonstrate the dangers of reinforcing negative perceptions. Learn effective strategies for reframing questions to create a positive narrative and enhance audience engagement. This insightful discussion highlights the importance of strategic communication in overcoming media challenges and maintaining credibility, especially in political contexts.
AI Snips
Chapters
Transcript
Episode notes
Nixon's 'I'm Not a Crook' Mistake
- Richard Nixon said "I am not a crook" during the Watergate scandal.
- Repeating this negative phrase made the accusation stick in the public mind more strongly.
Repeating Negatives Reinforces Them
- Repeating a negative statement or question in media makes that idea seem more believable.
- Using the same words as the negative question can cause the negative assumption to stick.
Starmer Avoids Negative Repeat
- Keir Starmer was asked if he meant he thought Jeremy Corbyn would make a good Prime Minister.
- He avoided repeating the negative accusation to prevent bad media headlines.