Media Training Podcast

Is it okay to say "I don't know" in a media interview?

5 snips
Dec 4, 2024
The podcast explores whether it's acceptable to say 'I don't know' during interviews. It delves into the challenges of admitting uncertainty and how it can impact the flow of conversation. An intriguing example features a parliamentary member discussing the Elgin Marbles and the fallout from candidness. Additionally, it highlights the value of honesty, especially for public figures, suggesting that transparency can enhance authenticity while providing strategies for handling tough questions.
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INSIGHT

Saying "I don't know" in interviews

  • Saying "I don't know" in a media interview is acceptable but rare and usually avoided by bridging to key messages. - Interviews are like pretend conversations and admitting ignorance can break the flow and feel inappropriate to the audience.
ANECDOTE

Jess Phillips' honest TV moment

  • Jess Phillips, a British MP, openly said "I don't know" about the Elgin Marbles on live TV, rejecting media conventions. - She used humor and honesty to deflect an off-topic question, showing authenticity and relieving pressure.
INSIGHT

Honesty reduces interview stress

  • Saying you don't know shows authenticity and can be refreshing in an interview. - It mitigates stress in preparing for media appearances by removing the pressure to have all answers.
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