Building your personal brand so journalists find you first

Media Training Podcast - Building your personal brand so journalists find you first.

With Steve Blears and guest Penny Haslam, author of Make Yourself a Little Bit Famous

In this episode of the Media Training Podcast, Steve Blears is joined by former BBC Business News presenter, broadcaster, author and confidence expert Penny Haslam to explore how to make yourself visible and credible before the camera starts rolling.

Together they unpack what it really means to build your personal brand off-camera — the kind of presence that makes journalists take you seriously when they come knocking. Drawing on their years as BBC journalists, Steve and Penny explain how producers search for new voices and why being easy to find, clear about your expertise, and visibly active online can make all the difference.

It’s a lively, honest conversation about showing up consistently online, staying authentic and being contactable when opportunities arise. Whether you’re a business leader, spokesperson or comms professional, this episode will help you become the kind of expert journalists want on their list.