BE THAT LAWYER

In this episode, Steve Fretzin and Mari Ribeiro discuss:Gaining a competitive edge with your brand.Pros and cons of naming your firm something other than your name. Growing and expanding your brand. Keeping your brand relevant and sustainable.  Key Takeaways:Your brand speaks to the type of service you are giving. Naming your firm allows you an opportunity to stand out and get noticed in a way beyond being a lawyer. Branding can help your firm to look fresh, new, and exciting - people are drawn to that!Your brand is what will carry the reputation of your firm. Be curious and be willing to get feedback from others about what they experience when they think of your brand.  "Gone are the days where you are attracting clients and business just because you hang your shingle... this gives an opportunity for people to show up through their brand, and really help lawyers stand out with what it is that they do, and the unique way in which they do it." —  Mari Ribeiro Connect with Mari Ribeiro:  Website: https://www.ribeirolawfirm.com/YouTube: https://www.youtube.com/channel/UCxj4BV5kqdByQMHHmsfZ-8QInstagram: https://www.instagram.com/ribeiro_law/Facebook: https://www.facebook.com/ribeirolawfirm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Vikrant Shaurya discuss:Writing a book to better your business. Ghost writing versus angel writing. How AI is changing the writing field. How to promote your book to generate business.  Key Takeaways:Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition. Book covers are extremely important - especially online, you are competing with millions of other books. You want to grab attention quickly and well. The profit of your books comes from the position and your promotion of the book.  Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do.  "If you become an author you will be establishing yourself as an authority - it's authority on demand." —  Vikrant Shaurya Connect with Vikrant Shaurya:  Website: https://bestsellingbook.com/Book a Call: https://bestsellingbook.com/callYouTube: https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0wLinkedIn: https://www.linkedin.com/company/bestsellingbook/ & https://www.linkedin.com/in/vikrantshaurya/Instagram: https://www.instagram.com/bestsellingbookdotcom/Facebook: https://www.facebook.com/bestsellingbookdotcom  Download Vikran’s checklist to make publishing your own book easy! https://bestsellingbook.com/checklist Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss:Random acts of marketing. The five steps to fully leverage everything you do. Headline, content, and insight. Creative content marketing and getting newsletter opens.  Key Takeaways:Mine for things your firm is already doing well - you’re already doing a lot of good things, think about them as news. Marketing news is just small wins done all the time by your employees that you can use to stay top of mind with your clients.It is important to have a firm LinkedIn page, not just your personal page. It will make your personal page look better and help your business to look more professional. You have gold, it can be used for more than you are currently using it for.  "There's so many good things happening at firms that they can use as touch points, and they don't think about what is news in the way that we do. So, if they take that news and consistently put it through the five steps, that's how you raise profile." —  Jocelyn Brumbaugh Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Charlotte Smith discuss:The evolving job market because of COVID as well as the generational expectations. Three things to becoming a better leader.Listening as a key to leadership. Discovering and embracing your own leadership identity.  Key Takeaways:Be conscious of, and able to define, what your leadership identity is. Irrespective of your job title, we are all leaders, even if it is just a self-leader.Prescription before diagnosis is malpractice. You can analyze leaders you admire to see what attributes you want to emulate and who you want to become like.  "As leaders, if we can really hone our listening skills rather than going straight into advice mode - understand their perspective, understand the challenges that they're experiencing - that is incredibly powerful and it is a real sign of a great leader." —  Charlotte Smith Connect with Charlotte Smith:  Website: https://limitless-lawyer.com/Show: https://www.charlotte-smith.com/podcast/LinkedIn: https://www.linkedin.com/in/charlottesmithlawyercoach/Instagram: https://www.instagram.com/limitless_lawyer/  Facebook: https://www.facebook.com/charlottesmithlawyercoach/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Homer discuss:How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. When you should spend money on marketing.  Key Takeaways:Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. Google, including Google My Business,x` is a great referral partner if you are properly investing your time. Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing.  "Your law firm is a business. That's something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms." —  Mark Homer Connect with Mark Homer:  Website: https://gngf.com/YouTube: https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHwLinkedIn: https://www.linkedin.com/in/markhomer/ & https://www.linkedin.com/company/gngf/Instagram: https://www.instagram.com/gngfound/?hl=enTwitter: https://twitter.com/mark_homer & https://twitter.com/gngfound?lang=enFacebook: https://www.facebook.com/GNGFound/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jamie Spannhake discuss:The relationship between the billable hour and efficiency. Time management and mind mastery. The 168 Hour exercise and time management tools. Delegation for items below your paygrade.  Key Takeaways:Time management is always clearer when we know what our values are - we always want to spend the most time on what we believe is the most important. Lawyering is all about problem solving, which is creative. The only way to be creative is to have downtime. If you feel like you are failing it is because you have too much stuff on your plate. Time tracking is a great way to find out what you are doing that is below your pay grade and where you could be better utilizing your limited time.  "Mind management is two things - the way that we think about time, and how we talk to ourselves about time." —  Jamie Spannhake Connect with Jamie Spannhake:  Website: https://www.jamiespannhake.com/Email: jamie@spannhake.comLinkedIn: https://www.linkedin.com/in/jamiespannhake/Instagram: https://www.instagram.com/lawyerlionlaundry/Twitter: https://twitter.com/idealyearFacebook: https://www.facebook.com/LawyerLionLaundry  Book: https://www.jamiespannhake.com/products/the-lawyer-the-lion-the-laundry-available-for-pre-order Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and John Sciaccotta discuss:The foundation of John’s love of business development and marketing. The different forms of business development. Identifying the influencers around you. Significant touches and reaching out meaningfully.  Key Takeaways:Make friends in the practice of law and establish relationships. Success breeds success - a small win can be expanded into even bigger wins. Get involved, build relationships, and be active with whatever group you choose to get involved in. Marketing and business development happens every day - it is up to you as to how many significant touches you make in a day, a week, or a month.  "You have to identify influencers, people that can refer you legal business, or have control in sending legal work...you have to make an assessment and identify who are those influencers." —  John Sciaccotta Connect with John Sciaccotta:  Website: https://www.agdglaw.com/Email: jsciaccotta@agdglaw.comPhone: 312-755-3180LinkedIn: https://www.linkedin.com/in/john-c-sciaccotta-7472535/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Catherine O’Connell discuss:Being your own brand in a solo firm. Maneuvering through a list of contacts and utilizing organizational contacts. Tips for handling meetings with Japanese clients. Greetings and etiquette for leaving meetings.  Key Takeaways:What is risky to one person, may not be considered a risk by other individuals. In Japan, introductions are your gold medal door opener - don’t cold call, because the relationship matters more. When you are working with different cultures, you have to understand the social context of what people are saying rather than the exact definition of the words being said. Having a digital business card is becoming a new trend as the world learns to continue networking in a COVID and post-COVID world.  "Working in Japan, and being successful here, is all about the long game. You've really got to be here and invest in relationships. It will take a long time until you can actually build up enough rapport with somebody to have a business relationship with them." —  Catherine O’Connell Connect with Catherine O’Connell:  Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:Relationships at the root of all business and networks.Business development as a learned skill, regardless of personality.Commitment and the art of the follow through.From generalization to specialization. Key Takeaways:Different environments are better for different people. Know yourself and speak to people who are doing what you are thinking of doing.Be cautious about being too transactional in any networking situation.Connections allow you to offer your clients fuller service than you would be able to do otherwise with only your firm.People are more likely to remember a specialist than they are to remember a generalist. "Although we are small and highly specialized, what we want to do is to be able to provide the client with the effective equivalent of a fuller service firm by being able to connect them with the other services that they need." —  Robert Plotkin Connect with Robert Plotkin & Cynthia Gilbert:  Website: www.robertplotkin.com.Website: https://blueshiftip.com/Show: https://blueshiftip.com/podcasts/Blueshift IP LinkedIn: https://www.linkedin.com/company/blueshift-ip-llc/Robert’s LinkedIn: https://www.linkedin.com/in/robertplotkin/Cynthia’s LinkedIn: https://www.linkedin.com/in/cynthiagilbert/Twitter: https://twitter.com/blueshiftipFacebook: https://www.facebook.com/BlueshiftIP/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Bob Kohn discuss:How Zoom and online connection has changed networking and opened more doors.Challenges lawyers are facing while growing a law practice.The power of a community of allies.Moving from planning to doing and really learning. Key Takeaways:Things do change and will change with little to no notice. By being in control of your own book of business you will have more control over your career.Things will change - people who learn marketing skills will do better both when times are good as well as when times are bad.Being “busy” is an excuse. Understand the obstacles that are stopping you from business development (and it’s not time).Just get started - do something productive that will take you in a positive direction. "Business development should be fun, it should be fulfilling. Business development is really a process of building your community. It's a community of allies, and it's a game changer." —  Bob Kohn Connect with Bob Kohn:  Website: https://www.kohncommunications.com/Email: bob@kohncommunications.comBook: https://www.kohncommunications.com/publications/Phone: 831-643-9939LinkedIn: https://www.linkedin.com/in/robert-kohn-2117a414Twitter: https://twitter.com/kohncomm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.