Mark Homer: The Evolution of Legal Marketing

In this episode, Steve Fretzin and Mark Homer discuss:

• How legal marketing has evolved. 
• Seeing your law firm as a business. 
• Multichannel marketing. 
• When you should spend money on marketing. 

Key Takeaways:

• Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. 
• Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. 
• Google, including Google My Business,x` is a great referral partner if you are properly investing your time. 
• Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing. 

"Your law firm is a business. That's something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms." —  Mark Homer

Connect with Mark Homer:  

Website: https://gngf.com/

YouTube: https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHw

LinkedIn: https://www.linkedin.com/in/markhomer/ & https://www.linkedin.com/company/gngf/

Instagram: https://www.instagram.com/gngfound/?hl=en

Twitter: https://twitter.com/mark_homer & https://twitter.com/gngfound?lang=en

Facebook: https://www.facebook.com/GNGFound/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.