BE THAT LAWYER

In this episode, Steve Fretzin and Tom Lambotte discuss:How he entered the cybersecurity industry and built his businesses to help lawyers. A multi-layered security system for your law firm's cybersecurity. Cyber threats to solo and small law firms.Preventing data breaches in your law firm.  Key Takeaways:Most major case software doesn’t care if you are on Mac or PC. The use of Mac computers in law firms has continued to grow over the years. Cybersecurity is important regardless of if you are using a Mac or PC or how big your law firm is.Anyone can fall for a phishing email, no matter how confident you think you are in your ability to spot them. The top four areas you should turn on two-factor authentication: email, case management software, file storage solution, and bookkeeping software.  "The single easiest, most accessible thing that I still see people not leveraging is two-factor authentication." —  Tom Lambotte Connect with Tom Lambotte:  Website: https://www.bobaguard.com/Website: https://www.globalmacit.com/Email: tom@bobaguard.comLinkedIn: https://www.linkedin.com/in/tomlambotte/Twitter: https://twitter.com/LegalMacITGet your CyberSecurity Checklist and talk to Tom directly at: https://bobaguard.com/bethatlawyer Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Brian Beckcom discuss:Doing the hard thing, even when that means doing nothing.How Brian’s childhood led him to build his own personal injury law firm.Overcoming the peer pressure and expectations society (and big law) puts on you as a lawyer.Taking action with purpose and passion to get the most out of your talents and strengths. Key Takeaways:The only thing in life that gives true happiness and fulfillment is overcoming obstacles and challenges.You should decide what you want your life to look like then design your business to suit your life.Set parameters and priorities for yourself and hold to them. It will be easier to make the hard decisions and will help you find your happiness.One shortcut to happiness is to help other people. "If you, as a lawyer, develop the skills to bring in business, you can basically do whatever you want to do." —  Brian Beckcom Connect with Brian Beckcom:  Website: https://www.brianbeckcom.org/  Website: https://www.vbattorneys.com/Podcast: https://www.brianbeckcom.org/tag/podcast-episodesYouTube: https://www.youtube.com/c/VBAttorneysLinkedIn: https://www.linkedin.com/in/brianbeckcom/  Instagram: https://www.instagram.com/brianbeckcomlawyer/  Twitter: https://twitter.com/BrianBeckcom  Facebook: https://www.facebook.com/vbattorneys Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Liz Wendling discuss:Removing your blinders to move forward in business.The biggest mistakes lawyers make in growing their firm.Making a difference in the first 30 seconds of an intake call.The process to make the client confident and comfortable in you. Key Takeaways:When you do everything well in a conversation, the close will happen naturally (but, yes, you may still have to ask for it).There is always selling involved. If you are in business, you need to sell to stay in business.Gather information and make the conversation about the prospective client and less about you and your firm.You have to set up the close from the beginning. You can’t expect to hit a perfect hole if you don’t set the tee up correctly at the start. "If you sound like everyone else, then they make a decision based on the lowest retainer. Differentiation begins in the first few moments of consultation by skipping the superficial crap that people still use. There is a better way and it starts with ‘before we get started.’" —  Liz Wendling Connect with Liz Wendling:  Website: https://www.therainmakingcoach.com/Books: https://www.therainmakingcoach.com/lizs-book/LinkedIn: https://www.linkedin.com/in/lizwendling/Twitter: https://twitter.com/lizwendling4Facebook: https://www.facebook.com/insightbusinessconsultantsFind out more about Liz’s Secret Shopper Offer: https://www.therainmakingcoach.com/law-firm-secret-shopping/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions.  You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Laura Terrell discuss:The increased focus on the business of law.The need for doing marketing in your law practice.Running a law practice is running a business.Understanding your client's industry and needs not just their legal needs. Key Takeaways:Staying on top of the issues, more so than through a printed publication, is key to staying on top of what is happening in the industry.Have the conversations early in your career about how the law firm is run and what it would take to take the path you want to be on.Don’t be afraid of feedback. Without knowing where you stand, you can be blindsided by decisions made by the firm you work for.To best serve your client in law practice, you need to understand what their concerns are and how it affects business. "Get comfortable with asking questions and doing investigations. Communicate with the people that can help you." —  Laura Terrell Connect with Laura Terrell:  Website: https://www.lauraterrell.com/LinkedIn: https://www.linkedin.com/in/lauralterrell/Instagram: https://www.instagram.com/lauraterrellcoaching/Book your FREE consultation with Laura: https://www.lauraterrell.com/consultation Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Erica Minchella discuss:Finding your way to do business development, regardless of personality type.Business development that makes sense for your practice and values.Insecurity isn’t a defect - make it your greatest asset.Being who you are and making an effort in building your book of business. Key Takeaways:Relationship networking is one of the best ways to do business. Keep top of mind, stay on social media, go to groups, but keep building those relationships.You have to have a number of different sources of business development to keep work flowing as markets change.If you think there is a group that can benefit your firm or others in your field and it doesn’t exist - start it. Be willing to bring like-minded people together.People do not want to hear everything about you. Listen first, don’t talk more than 50%, and pay active attention to the other person. "Follow-up is really critical. It makes you look like somebody that you want to take to the next step." —  Erica Minchella Connect with Erica Minchella:  Website: http://reallegalsolutions.com/Phone:  847-677-6772LinkedIn: https://www.linkedin.com/in/ericaminchella/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Harrison Jordan discuss:Staying in touch with changing technologies.Practicing legal in the metaverse.What is important in running your own law firm.Tips for making fewer mistakes in growing your business. Key Takeaways:The metaverse can be its own digital universe, or it can be grafted onto the existing universe, your existing reality here on Earth.Ask your clients for a review on Google. It will help your analytics and SEO.Business development and marketing are not the same things. Both are important to grow and build your practice.If you find an area of law interesting, niche into it and dig down, especially if you have the knowledge and understanding of the area of practice. "If you have a good understanding of a subject and the law behind it, and you see that it's something that is in need, then consider jumping into it." —  Harrison Jordan Connect with Harrison Jordan:  Website: https://harrisonjordanlaw.com/Website: https://thenftlawyer.ca/LinkedIn: https://www.linkedin.com/in/harrisonjordan/Twitter: https://twitter.com/harjord Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by  Turnkey Podcast Productions. You're the expert. Your podcast will prove it

In this episode, Steve Fretzin and Dan Callahan discuss:Running a business, not just practicing law. Starting a PI law firm and the changing industry. Preparation without delays in litigation and marketing. Outside the box thinking. Additional work around existing clients and relationships.  Key Takeaways:There is always going to be growing pains, no matter how you do it - you just have to do it. Your name has to come to mind. Get your name out there however you can - writing, speaking, press conferences, press releases, etc. Lawyers spend a lot of time marketing to get a new client, and not enough time to secure the relationship with an existing client - you really need to communicate often and thoroughly with your existing clients about the status of their matters, because they then will refer you to their friends and colleagues.Have referral fee agreements with other attorneys that you trust who practice areas of law that you don’t specialize in.  "You can't hide under a rock. You got to let people know where you are." —  Dan Callahan Connect with Dan Callahan:  Website: https://callahanconsulting.com/Website: https://www.callahan-law.com/LinkedIn: https://www.linkedin.com/in/callahandaniel/Facebook: https://www.facebook.com/dancallahanconsulting/Instagram: https://www.instagram.com/dancallahanconsulting/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Holly Jean Jackson discuss:Not allowing your thoughts to control you. Why you want a coach in this world of information overload.Sharing your message as an act of love and service. Getting your mindset into a positive space to find the calm in your life and mind.  Key Takeaways:Imposter syndrome affects all of us - including those who are the most credentialed. You can’t have a good sales conversation if all your thinking is negative, especially about yourself and your services. Don’t start your sales conversations with talk of money. A good sales conversation is really about building a deeper relationship, especially when you're in the service industry.Set an intention - then you have a path forward and a plan to follow that path. "With social media, the way it is in the world, we all struggle with, what I call, compare and despair. When we compare and despair, nothing positive comes from that." — Holly Jean Jackson Connect with Holly Jean Jackson:Website: https://hollyjeanjackson.com/Book: https://hollyjeanjackson.com/inspiration-contagion/Podcast: https://hollyjeanjackson.com/inspiration-contagion/podcast/YouTube: https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg/LinkedIn: https://www.linkedin.com/in/hollyjjackson/Facebook: https://www.facebook.com/hollyjeanjackson/Instagram: https://www.instagram.com/coachhollyjeanjackson/Shifting self-talk worksheet: https://coachhollyjackson.activehosted.com/f/44Book a free call: https://hollyjeanjackson.com/services/schedule-appointment/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

In this episode, Steve Fretzin and Carrie Smith Trabue discuss:Standing out by being different. Carrie’s transition from practicing law to legal recruiting. What sales actually is (and it’s not a dirty word). Things lawyers need to do to protect themselves in a downturn.  Key Takeaways:Building a book of business gives you more freedom in your career, both at your current firm and for wherever your career path takes you. You are selling all day long without even realizing it. It’s about relationship building. As a lawyer, the biggest job security you can have is to have a book of business. That's the only way to be 100% bulletproof.You have to advocate for yourself and develop relationships with other people.  "With emotional hooks, it's about showing your face…participating in things, inviting other inviting partners or people within the firm to lunches or coffees, and it's about being likeable. Taking the time to actually develop those relationships is important for you, and it's actually a great investment in where you work." —  Carrie Smith Trabue Connect with Carrie Smith Trabue:  Website: https://carringtonlegal.com/Website: https://www.carrington-smith.com/Email: carrie@carringtonlegal.comBook: https://www.carrington-smith.com/orderLinkedIn: https://www.linkedin.com/in/carriesmithtrabue/Twitter: https://twitter.com/CarringtonLegal Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jack Zinda discuss:Maintaining cash flow while building a practice. Building a thriving practice in a tough area.Planning, coaching, and continuous learning. Tips for growing a sustainable practice.  Key Takeaways:You do not have to do only one thing to bring in work. Find a couple of options that work for you and make time to do both. Take the time to invest in your business skills. There are many out there who have done what you want to do - learn from their roadmap. Coaching allows you to learn, not just from the coach, but also from all the experience they’ve had working with other people. Know what it is that you want and have a clear, direct plan for getting there.  "A lot of people don't think of business development as a repeatable process. They think of it as luck or making friends, but, it’s actually about being intentional with the actions that will lead to the outcomes that you want." —  Jack Zinda Connect with Jack Zinda:  Website: https://www.zdfirm.com/Show: https://www.zdfirm.com/the-effective-lawyer/LinkedIn: https://www.linkedin.com/in/johnjackzinda/Twitter: https://twitter.com/ZindaLawGroupFacebook: https://www.facebook.com/ZindaLawGroup/Instagram: https://www.instagram.com/zindalawgroup/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.