In this episode, Steve Fretzin and Carrie Smith Trabue discuss:

Standing out by being different.
Carrie’s transition from practicing law to legal recruiting.
What sales actually is (and it’s not a dirty word).
Things lawyers need to do to protect themselves in a downturn.

Key Takeaways:

Building a book of business gives you more freedom in your career, both at your current firm and for wherever your career path takes you.
You are selling all day long without even realizing it. It’s about relationship building.
As a lawyer, the biggest job security you can have is to have a book of business. That's the only way to be 100% bulletproof.
You have to advocate for yourself and develop relationships with other people.

"With emotional hooks, it's about showing your face…participating in things, inviting other inviting partners or people within the firm to lunches or coffees, and it's about being likeable. Taking the time to actually develop those relationships is important for you, and it's actually a great investment in where you work." — Carrie Smith Trabue