BE THAT LAWYER

In this episode, Steve Fretzin and Karin Conroy discuss:Setting your pricing to attract the kind of clients you are wanting to work with.Knowing where your strengths are and hiring for your weaknesses.  Having your own plan for your website that fits with your strategy. Understanding your strategy to understand your budget.  Key Takeaways:Start in the right way with your pricing and you won’t have to backtrack later and argue for what you are actually worth. Don’t waste time and money doing the things that you can delegate to someone else for less of both. Your website should match your firm. There is psychology that goes behind what the clients are seeing and what they are thinking about you and your legal practice. You can’t set a budget without knowing what success means to you.  "Start with what success means to your firm, and then work backward from that - that's strategy." —  Karin Conroy Connect with Karin Conroy:  Website: https://conroycreativecounsel.com/Podcast: https://counsel-cast.com/LinkedIn: https://www.linkedin.com/in/karinconroy/Twitter: https://twitter.com/karinconroyFacebook: https://www.facebook.com/conroycreativecounsel/Instagram: https://www.instagram.com/conroycreative/Take Karin’s FREE Quiz here: https://conroycreativecounsel.com/marketing-budget-calculator/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mike Chastaine discuss:Understanding your financials and having money set aside for the rollercoaster of owning your firm. Having the courage to say no. Lessons for young lawyers and those going solo. Qualifying your clients and listening to their stories.  Key Takeaways:If you’re worried about paying your rent, you’re not focused on your clients. For you, you need to know what is both profitable and enjoyable for you. Say no to everything else. Be willing to invest in mentors - you can’t do it all yourself. Invest in your education. Law school gives you the right to practice law but doesn’t teach you how to practice it.  "The basic rule of my firm has always been if it doesn't require a bar card, I don't do it. I'm not running to get paper clips, I'm not answering the phone, I'm not setting the appointments. I'm doing the legal work because I can bill for it." —  Mike Chastaine Connect with Mike Chastaine:  Website: https://michaelchastaine.com/Email: mchastaine@gmail.comBook: https://michaelchastaine.com/books/YouTube: https://www.youtube.com/user/noalittleLinkedIn: https://www.linkedin.com/in/michael-chastaine-4683104/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:Producing content for SEO, social media, and the desired exposure. Collaboration not competition with other lawyers.Where to invest time and get business from existing clients. What to consider before doing business internationally.  Key Takeaways:Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few sentences and the rest can be worked out later with other sources.Collaboration opens up the way you build your business whereas competition closes off avenues.Anything worth doing is going to take some time to do. Everyone can do business development that suits them.  "Collaboration is the key to business development in 2022 and beyond." —  Catherine O’Connell Connect with Catherine O’Connell:  Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner:  Website: https://www.lawfirmmarketingclub.com/Email: clare@findgetgrow.comLinkedIn: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:What is happening with the economy and legal industry in the UK and Japan.Why Japanese businesses are looking to invest outside of the country. How COVID helped to elevate business development and marketing for law firms. The way in which LinkedIn has changed marketing and business development.  Key Takeaways:Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns. Digital advertising is on the rise in Japan, though it is currently behind the rest of the world. Be where your clients are and advertise there. Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise.  "There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm." —  Clare Fanner Connect with Catherine O’Connell:  Website: https://www.catherineoconnelllaw.com/Show: https://www.catherineoconnelllaw.com/podcastLinkedIn: https://www.linkedin.com/in/oconnellcatherine/Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner:  Website: https://www.lawfirmmarketingclub.com/Email: clare@findgetgrow.comLinkedIn: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Brandy Derrick discuss:Why lawyers are not great with money, billing, and books. How lawyers can reduce AR and overhead costs. Understanding your numbers and making more money. Delegating and outsourcing your bookkeeping.  Key Takeaways:You are not taught how to do bookkeeping in law school or typically at the law firm level. Collect a retainer up front and stay on top of the monthly billing. Consistently and timely send out your invoices. This shows that getting paid is important to you. Likely, you do not need to be spending thousands of dollars in rent for your office every month. There are more options than ever for working remotely or in a co-share space. "Pay attention to your marketing. Understand which are the most profitable, and how you are getting those clients." —  Brandy Derrick Connect with Brandy Derrick:  Website: https://legaleasebookkeeping.com/Email: brandy@legaleasebookkeeping.comPhone: 469-751-2150LinkedIn: https://www.linkedin.com/in/brandyderrick/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by  Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Blaine Oelkers discuss:The power of Selfluence.Build your firm with what matters most to you in mind. The 30-minute hour and how time compression works. Single-tasking, multitasking, and batch-tasking.  Key Takeaways:The easiest thing to control is you. The use of your time and the habits you create will determine where you end up in life. What you decide to focus on creates your reality. Goals are there to motivate you, not to be a deadline of disappointment.  "The day before vacation, people are three to 10 times more productive and it boils down to three things: PDF. PDF stands for plan, delegate, focus." —  Blaine Oelkers Connect with Blaine Oelkers:  Website: http://selfluence.com/TEDx Talk: http://www.blainetedx.com/  Book: http://www.masteringtgr.com/LinkedIn: https://www.linkedin.com/in/blaineoelkers/ Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by  Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michael Fielding discuss:Changing your mindset around networking.Michael’s three-part formula for business development.The evolution of client problems and anticipating where the market is headed.Growing your knowledge base and expanding your ability to solve problems. Key Takeaways:Maintain the relationships that you build in law school as well as in your law firms. You never know when these relationships will be profitable for you and them.As attorneys, your job is to discover what the client's problems are. Some are regularly occurring, as well as rare, unique problems that you will need to solve.It is important to be able to think of client problems, pivot as necessary, and anticipate the problems that are going to be coming down the pipeline.To really do substantive, meaningful work to really help clients, you have to, every day, be putting in some deep, focused, concentrated effort. "You have to have all three essential elements: relationships, problems, and knowledge. When you get the intersection of all three of those elements, that's when you get legal work." —  Michael Fielding Connect with Michael Fielding:  Website: https://www.huschblackwell.com/LinkedIn: https://www.linkedin.com/in/fielding1/Twitter: https://twitter.com/MikeDFieldingThe 3-Part Business Development Formula: https://www.dropbox.com/s/qe7rhehyu5hbbix/2022-9-15%20--%20Fielding%20--%20BD%20Formula.docx?dl=0 Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mitch Beinhaker discuss:Things lawyers are more challenged by than ever before. Using automation to run your life and practice more effectively.The changing landscape of employees needed in a law firm. Virtual collaboration and running a virtual office.  Key Takeaways:You want to run your practice in a way that makes it easy for clients and other attorneys to work with you. If nothing else, automate your calendar. You can save hours each week that can be used for other things and you make it easier for those you are meeting with. You will not lose business due to automation. If anything, you will gain business from it as it will increase your accessibility and will make it easier to work with you. There are ways to communicate and build culture without having your entire workforce in the office every single day.  "The people that are going to be resilient and are going to embrace the use of technology and automation will be better off because they will be able to run more efficient businesses and practices." —  Mitch Beinhaker Connect with Mitch Beinhaker:  Website: https://beinhakerlaw.com/Email: mitch@beinhakerlaw.comShow: https://accidentalentrepreneur.podbean.com/LinkedIn: https://www.linkedin.com/in/beinhakerlaw/LinkedIn: https://www.linkedin.com/company/accidentalentrepreneur/Twitter: https://twitter.com/mcbesqTwitter: https://twitter.com/beinhakerlawFacebook: https://www.facebook.com/beinhakerlawFacebook: https://www.facebook.com/taepodcast/Instagram: https://www.instagram.com/beinhakerlaw/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michelle Arentz discuss:People’s desire to learn, grow, and improve.How to resurrect learning in adults.What law firm managers should be thinking about in running their teams.Connecting with your employees and team on every level of the organization. Key Takeaways:In everything you do, you are either setting your team up for success or for failure, make sure it is for success.Benefits, culture, people, development, and flexibility are the top five drivers for employees, not money.We measure what matters, that is what we focus on, and that is what sends our message.Open the door to conversations about the pain points at your firm that could be solved if people had additional learning and development. "Giving people that space to be their authentic self, to really feel like they have a voice, can share ideas, and are heard and feel welcomed and comfortable helps a lot." —  Michelle Arentz Connect with Michelle Arentz:  Website: https://lazaruslearning.com/Email: advance@lazaruslearning.com Phone: 708-710-7045LinkedIn: https://www.linkedin.com/in/lazaruslearning/   Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Davina Frederick discuss:Davina’s career path and how she found her niche within the niche. Building a team with the right people and scaling your law firm. The seven essential systems all lawyers need. Alignment, attraction, and having clarity in yourself.  Key Takeaways:There are many things that will allow you to make fewer mistakes as you build your law firm, including options that don’t cost thousands of dollars such as reading books and listening to podcasts. You can help to create the kind of law firm that you want to see. You can have it all, but you cannot do it all on your own. If you're not really clear on what you want, then all the frameworks and optimism in the world aren’t going to change that for you.  "The difference between people who are really successful and people who are not successful is being very clear on what it is that they want and being committed to getting it." —  Davina Frederick Connect with Davina Frederick:  Website: https://www.wealthywomanlawyer.com/Books and Programs: https://www.wealthywomanlawyer.com/products/Podcast: https://www.wealthywomanlawyer.com/podcasts/LinkedIn: https://www.linkedin.com/in/davinafrederick/Twitter: https://twitter.com/dbfrederick1Facebook Group: https://www.facebook.com/groups/wealthywomanlawyer/Instagram: https://www.instagram.com/davinabfrederick/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.