BE THAT LAWYER

In this episode, Steve Fretzin and Katie Burke discuss:Building a brand for yourself and your law firm. Informing your network about what you’re doing. Developing strategic partnerships. Evolving and growing your network and business.  Key Takeaways:If you are interested in more than one, unrelated, area of law, there are ways to make both work, it just takes some creativity and tenacity. Repetition is the key to letting people know what you do. If they don’t have a connection to make a quick quippy phrase, you do not have to try and force it and make it disingenuous. Expand your circles. There are more people out there that you don’t know that could be helping to promote your business or send work your way and who you can help as well. Don’t be afraid to try something new and to reach for things that you love and have a passion for.  "Growing and changing and evolving your brand means keeping it fresh and keeping it out there. What you're doing now, if you're doing the same thing 20 years later, something's gone wrong." —  Katie Burke Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Provisors: https://www.provisors.com/Fly on the Wall with Dana Carvey and David Spade: https://www.youtube.com/@flyonthewallpod About Katie Burke: Katie Burke has practiced law in San Francisco for twenty years. She is the owner of Burke Law. Katie conducts workplace investigations, drafts and reviews premarital and post-marital agreements, represents individual clients in family law disputes, and mediates family law matters. Connect with Katie Burke:  Website: https://burkelawsf.com/Email: katie@burkelawsf.comPhone: 415-997-6665LinkedIn: https://www.linkedin.com/in/katherineburke/LinkedIn: https://www.linkedin.com/company/burkelaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community.  Key Takeaways:How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. Focus on thought leadership in a way that makes sense for you.  "There is no silver bullet or AI for authenticity." —  Conrad Saam Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Steve Seckler: https://www.linkedin.com/in/stephenseckler/Get Staffed Up: https://getstaffedup.com/ Connect with Ashley Robinson:  Website: https://greencardiganmarketing.com/LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Facebook: https://www.facebook.com/GreenCardiganMarketingInstagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton:  Website: https://www.clarkhill.com/LMA: https://legalmarketing.org/  LinkedIn: https://www.linkedin.com/in/royesexton/Twitter: https://twitter.com/roysexton Connect with Conrad Saam:  Website: https://mockingbird.marketing/LinkedIn: https://www.linkedin.com/in/conradsaam/Twitter: https://twitter.com/ConradSaamFacebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately.  Key Takeaways:Marketing shows you the door and business development helps you to talk through it. Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively. Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm. More content is not going to be the sole answer to your SEO problems.  "Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that." —  Roy Sexton Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Book: Selling the Invisible by Harry Beckwith - https://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319 Connect with Ashley Robinson:  Website: https://greencardiganmarketing.com/LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Facebook: https://www.facebook.com/GreenCardiganMarketingInstagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton:  Website: https://www.clarkhill.com/LMA: https://legalmarketing.org/  LinkedIn: https://www.linkedin.com/in/royesexton/Twitter: https://twitter.com/roysexton Connect with Conrad Saam:  Website: https://mockingbird.marketing/LinkedIn: https://www.linkedin.com/in/conradsaam/Twitter: https://twitter.com/ConradSaamFacebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Alex McLaughlin discuss:Legal tech at every law firm size. Challenges lawyers are having with and without legal technology. The evolution of the legal technology landscape. Utilizing tech for a better work-life balance and to better serve clients.  Key Takeaways:Find the right technology that works for you, customize it to your firm, and get the proper training so it can work for you and help, not hinder your day-to-day business. If you have too many technology systems, it makes it more difficult to bring on new staff without long training times and frustration for both employer and employee. Your mind and your focus are the best things you can give to your clients. When you break out of a high-focus space, it can take up to 15 minutes to get back into that working space.  "If you don't have a system to store that data, reference it, and make use of it, that's how you get lost in a project - you miss a deadline, you blow a statute. That's where legal tech has stepped in and is helping to pull all of those loose threads together, tie them up, and allow you to have one place to look at your case." —  Alex McLaughlin Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/Fretzin, Inc.: https://fretzin.com/ Episode References: Book: A World Without Email by Cal NewportBook: Getting Things Done by David AllenAbout Alex McLaughlin: Alex McLaughlin is a Senior Director of Product at Filevine, innovating on the core features that make law firms more efficient and profitable. Alex has worked across a broad domain at Filevine from Document management to permissions and billing tools. He comes from a technical background working as an IT director for a plaintiff and Mass Tort practice and previously has worked on some of the largest cases in the country. He brings a unique blend of product management, technical knowledge, and industry expertise that allows Filevine to build for the future of legal tech.  Connect with Alex McLaughlin:  Website: https://www.filevine.com/LinkedIn: https://www.linkedin.com/in/alex-mclaughlin-a6515318/LinkedIn: https://www.linkedin.com/company/filevine/Twitter: https://twitter.com/amclaughlin2005Twitter: https://twitter.com/filevine Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Topics discussed include investing in yourself for better business development, finding passion and purpose, utilizing skillsets in marketing, the importance of sweat equity in business development, being able to articulate your value proposition, the role of resilience and optimism in being a good business developer, the intersection of business development, marketing, and client service in the legal field, promoting expertise and building a personal brand, and discussing legal business development and sponsors.

In this episode, Steve Fretzin and Eric Gros-Dubois discuss:Eric’s motivations for starting his law firm (and what held him back from taking the first step).Surround yourself with those who are better than you.Working to the highest and best use of your time.Creatively hiring to suit your law firm’s needs. Key Takeaways:You can delegate a task, but you cannot delegate the responsibility. As a manager or a leader, you cannot pass the blame if something goes wrong.Believe you are successful, and act like it, even if you aren’t there yet. You will be putting yourself in a position to be successful, not a position of failure.Effective marketing and networking is more financially beneficial to your law firm than if you were billing hours. You can hire and delegate the work to another associate, but nobody knows your firm better than you. "It is very important to me that I track every single referral I receive because the people who are sending me those referrals, those are the people I need to give love to." —  Eric Gros-Dubois Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Book: How to Build Friends & Influence People by Dale Carnegie - https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 About Eric Gros-Dubois: Medium-sized law firm founder and owner in Miami, Florida, focusing on business law, and mentoring young attorneys.  Connect with Eric Gros-Dubois:  Website: https://www.epgdlaw.com/Email: eric@epgdlaw.comYouTube: https://www.youtube.com/@epgdbusinesslaw6643LinkedIn: https://www.linkedin.com/in/ericgrosdubois/LinkedIn: https://www.linkedin.com/company/epgd-attorneys-at-law-p-a-/Facebook: https://www.facebook.com/EPGDLaw/Instagram: https://www.instagram.com/epgdbusinesslaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Margaret Enloe discuss:Narrowing down what you want to pursue and what drives you. Thinking about change and better habits. Stepping out of the weeds of everyday work to look at the bigger picture of your business. Getting a mentor and/or coach to grow in life and business.  Key Takeaways:Better habits start with becoming more self-aware. As you build better habits, your confidence will grow and, as a lawyer, you need to be able to project that confidence to your clients. Time management is a habit that can be learned and can help you to better meet the bigger goals in your business and life. Ask for feedback, both good and bad, from those you trust to be honest with you and with the clients that you’ve been working with for a long time. Most people get a lot out of helping and lifting others. They are more likely to say yes and give advice when asked than you think.  "Better habits start with becoming more self-aware. What is it that I'm doing? Is that either something I should continue or strengthen? What am I doing that is getting in the way and holding me back?" —  Margaret Enloe Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Be That Lawyer Episode 285 with Steve Seckler: https://www.fretzin.com/podcast/episodes/steve-seckler-coaching-superstar-lawyers/Book: Insight by Tasha Eurich: https://www.amazon.com/Insight-Tasha-Eurich-audiobook/dp/B06XDD9NB6 About Margaret Enloe: Margaret Enloe is a professional certified coach and speaker who works with attorneys and non-legal professionals to increase job satisfaction and resilience, enhance leadership presence, improve business development and communication skills, realize career goals, and facilitate transitions. Margaret brings an extensive career in law with over thirty years working both as an in-house and firm attorney. Margaret has held leadership roles including as a Partner and Associate General Counsel at PricewaterhouseCoopers where she represented the firm on a wide variety of legal matters for over 25 years. Prior to joining PwC, Margaret was a litigation associate at Skadden Arps and had a federal judicial clerkship in the Eastern District of Pennsylvania. Margaret received her master coaching certification from the Hudson Institute and is a Professional Certified Coach with the International Coach Federation. Her many years as a partner in a Big Four accounting firm, as a lawyer, a mother, and a cancer survivor help inform the work she does with clients, which they find tremendously valuable. Margaret has three grown children and resides in Manhattan with her husband.  Connect with Margaret Enloe:  Website: https://www.margaretenloe.com/Email: me@margaretenloe.comLinkedIn: https://www.linkedin.com/in/margaretenloe/Twitter: https://twitter.com/mmenloeFacebook: https://www.facebook.com/margaret.m.enloeFacebook: https://www.facebook.com/MargaretEnloe/Instagram: https://www.instagram.com/margaretenloecoach/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Melissa Griffiths discuss:The connection between the brain and body. The anxieties that we experience today (and why, biologically, they show up in the way they do). Why lawyers are more prone to stress and anxiety than other professions.How HeartMath can assist in dealing with unwanted emotions. The single most effective technique people can use when feeling stressed and overwhelmed.  Key Takeaways:It is scientifically proven that the brain and mind can impact the physical body. Your body doesn’t know the difference between being chased by a tiger or an upcoming deadline. It is up to us to bring ourselves back into balance rather than live in a state of constant stress. Stress is any change in your environment that requires your body to react and change. Not all stress is bad, but it does need to be balanced and not take over our everyday existence. The body knows how to communicate. Unless there has been an accident, there is usually something emotional behind the pain in your body. "We can control how we respond to stress, which is really important because it means we don't have to be victims to our own emotions and thoughts." —  Melissa Griffiths Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The MindBody Prescription by John E. Sarno, M.D.: https://www.amazon.com/Mindbody-Prescription-Healing-Body-Pain/dp/0446675156Book: The Go-GIver by Bob Burg: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288Book: The Biology of Belief by Bruce H. Lipton, Ph.D.: https://www.amazon.com/Biology-Belief-10th-Anniversary-Consciousness/dp/140195247X About Melissa Griffiths: For over 25 years Melissa lived by the hormones of stress. As a high-performing business development executive, Melissa spent every workday (and most weekends) focused on generating revenue. She worked exclusively in professional service firms where she ran national sales teams, worked with Fortune 50 companies, and closed multi-million dollar deals. In 2016 Melissa was forced to slow down when she suffered a freak accident that left her with adrenal fatigue, migraines, and depression. It took her 2 years to heal, during which time she went through a myriad of emotions from frustration and anxiety, to stress and overwhelm. In healing herself, she came to realize that her true value was synthesizing everything she had learned to teach others how their thoughts, feelings, and emotions can affect their physical body and overall health. From working with both lawyers and accountants, she saw how the stress of these professions impacted people, who then took that discomfort back to their home lives. It became harder to work in an environment that fed the stress, rather than helping it. Melissa founded Ascension to share the tools and techniques that worked for her. Melissa is a Certified HeartMath Practitioner, a Certified Emotional Resolution Practitioner, and a Certified BodyTalk Practitioner, and is in the process of completing certification as a Clinical Anxiety Treatment Professional.  Connect with Melissa Griffiths:  Website: https://active-ascension.com/LinkedIn: https://www.linkedin.com/in/melissagriffiths/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Belle Walker discuss:What process mapping is and how it varies from standard operating procedures. Including client touch points in your process map (not just in the standard operating procedure). The value process mapping has for a law firm. Getting started on process mapping for your legal business.  Key Takeaways:When starting a process map, have a start point, an end point, and a name for the process map. If a process has concrete steps, that is just a list. If there are decisions that need to be made, a process map could be engaged to serve your goals. Become familiar with visual language - shapes that have meaning. There are many software products that can assist you with process mapping for your firm for little to no additional cost to your firm.  "Process maps have value when you have decision points, options, and loops - conditions that need to be met." —  Belle Walker Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Hard Thing About Hard Things by Ben Horowitz: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 About Belle Walker: Belle Walker takes organizations from Friction to Function, recapturing lost efficiency and engagement by aligning ways of working with strategic goals. Her clients span tech, professional services, nonprofits, and more. Prior to consulting, Belle built several successful teams for HERE Technology, including one responsible for the quality of maps for autonomous vehicles, and received two patents. Belle began her career at Google, building a nationwide aerial photography operation. She has also built Product Management and Customer Service organizations. Belle has a Mechanical Engineering degree from Harvard and a Systems Engineering master’s from USC where her research studied organizations as systems.  Connect with Belle Walker:  Website: https://belleviewconsulting.com/LinkedIn: https://www.linkedin.com/in/bellekwalker/LinkedIn: https://www.linkedin.com/company/belleview-consulting/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Akeisha Johnson, a life coach, discusses releasing toxic people and things, charging for amateur hobbies, and the importance of finding the right coach. They also explore the benefits of coaching and debunk the misconception that it's only for certain individuals.