BE THAT LAWYER

Bob Green discusses his experience stopping a murder trial and the importance of solving problems. He emphasizes the value of peer networking groups for personal and professional growth. The podcast highlights the significance of trying new things and seeking help, measuring performance, staying updated on technology and marketing trends, using technology tools, and building a company. The speaker also mentions the Theory of Constraints by Eli Goldrat.

Topics discussed include differentiating oneself in marketing, client engagement and communication, networking outside of other lawyers, hiring a marketer to build a brand, the importance of knowing your target audience, connecting lawyers for referrals, enhancing client service, boosting online visibility, building strategic partnerships, adding value, networking mistakes, hiring a marketer with a pharmaceutical background, taking care of oneself in the legal profession, and the role of sponsors.

Arya Firoozmand discusses referrals, client databases, legal tech, and ethical fee sharing. Benefits of trusted referral network. Challenges in managing databases and relationships. Enhancing client service with Overture, MoneyPenny, and Get Visible. Importance of staying informed about legal tech. Attitudes towards fee sharing and ethical practices.

In this podcast, Rachel Steininger and Steve Fretzin discuss the cost of learning how to run a business, scaling a law firm, and working on your business. They emphasize the importance of personalizing strategies for success, maximizing value in each hour, and utilizing the right tools and technology. They also highlight the significance of client experience, email marketing, and collaboration. The podcast offers insights on maximizing long-term value, avoiding the Curse of the Competent, and creating a business that works for you.

In this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and recognizing how you stand out from others in your space. Keeping your branding consistent throughout your entire online presence. The difference between brand, marketing, and business development (and how they all interact).  Key Takeaways:Keep your website current (no more than 3 years old) so it is relevant and Google will see it. Have your tagline - make it relevant and tell clients how you are different. You first want to find out what your differentiator is, then build your brand. You need to look introspectively to understand what it is that you stand for and your unique selling point. There should be an overlap between your personal brand and your firm’s brand. If they are not related, it can cause a disconnect for your clients. Consistency is the key. You need to hold yourself accountable to your brand, marketing, and business development efforts for them to be effective and work for you.  "A brand is not just an ad. A brand is not just a tagline on your website. A brand is how you operate and everything that you do." —  Merry Neitlich Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Branding Is the Strategic Backbone of Law Firm Marketing - https://www.jdsupra.com/legalnews/branding-is-the-strategic-backbone-of-84058/ The Tipping Point by Malcolm Gladwell - https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624 About Merry Neitlich: For over 25 years, Merry Neitlich has been a successful business development and branding consultant to attorneys and law firms. She works with both firms and individual attorneys to drive revenue by turning branding into a strategic asset. Merry has been inducted into both the Legal Marketing Hall of Fame and the College of Law Practice Management.  Connect with Merry Neitlich:  Website: https://emconsults.org/  Email: merry@emconsults.orgPhone: 949-260-0936LinkedIn: https://www.linkedin.com/in/merryneitlich/LinkedIn: https://www.linkedin.com/company/extreme-marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Lindsay Ellis discusses understanding and honoring your core values in every aspect of your life. Explore the significance of values in defining your life, creating boundaries, and finding calm in the storm. Discover how knowing your values makes decision-making easier and how to release stress from things beyond your control. Lindsay emphasizes the importance of self-care and balancing different aspects of life. They also discuss the impact of values in a law firm, team dynamics, and setting boundaries. Lastly, they mention a game-changing parenting podcast for co-parenting challenges.

Charlène Gisèle, expert on beating burnout in the legal profession, discusses the importance of being present, drivers for burnout in lawyers, and the six tell-tale signs of burnout. She emphasizes the need to manage stress and surround oneself with supportive peers. Seeking help is not a weakness but a tool for success. The podcast also touches on the impact of books and podcasts on people's lives.

In this episode, Steve Fretzin and Ben Grimes discuss:What it means to be a good leader (and how to get better if you aren’t currently one).Why leadership is difficult for lawyers.4 pillars you should look for in a leader.Preparing yourself to lead people and what inspires people in a leader. Key Takeaways:Like with sales, leadership is not taught in law school, but it is something you can learn.When you can demonstrate authenticity at work, you open up the door to allow others to bring their authentic selves to their career.Leadership is more than just leading an organization. Leadership appears at all levels of your law firm and life. You don’t need a title to be a leader. You don’t need to be a manager to be a leader.Your values need to be reflected in the actions of the law firm. "Not only are we promoted in positions of leadership because of our substantive skills, we're also trained away from critical capacities for leadership. And what I mean by that is, we're trained to do things ourselves. And so we're training ourselves not to be good leaders, because of the way we practice law." —  Ben Grimes Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Pat Conroy - https://patconroy.com/books/Some of My Best Friends Are…Podcast - https://www.pushkin.fm/podcasts/some-of-my-best-friends-areRevisionist History Podcast - https://www.pushkin.fm/podcasts/revisionist-history About Ben Grimes: With a passion for developing collaborative legal teams, inclusive law firm cultures, and skilled, confident legal leaders, Ben Grimes brings decades of experience as a practitioner and leader to his coaching, consulting, and development clients. From his roots as a biracial kid in central Pennsylvania, thru success (and challenge) at West Point, to his professional successes, Ben knows that leadership can be learned and is best delivered authentically. He's been a helicopter pilot, author, walk-on Division I athlete, 2x Ironman triathlete, professor of criminal law, prosecutor and defense attorney, and an ethics nerd, but loves best helping others unlock their leadership potential and build amazing teams. Connect with Ben Grimes:  Website: https://www.bkgleadershipcoaching.com/Email: ben@bkgleadershipcoaching.comLinkedIn: https://www.linkedin.com/in/benkgrimes/LinkedIn: https://www.linkedin.com/company/bkg-leadership-coaching/Facebook: https://www.facebook.com/bkgrimes Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Chris Brencans discuss:Getting backlinks to your website from other trusted websites.Taking advantage of the EAT - expertise, authority, trustworthiness.Scaling your local SEO efforts and tracking the traffic and leads.AI and legal marketing. Key Takeaways:It is hard to refer someone when there is no information. You need to understand and leverage information about yourself online.Fixing your website fundamentals will make a big difference to your online presence.Getting a lead does not mean it will automatically convert. There are steps that will need to be followed, and those steps should be systemized and understood.AI is changing how search results are generated for you at the moment. Bing is already using it, and Google is working on rolling it out. "With the EAT - expertise, authority, trustworthiness - you want to index a lot more information about you as an individual, you as a persona, as a brand." —  Chris Brencans Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Surfer SEO: https://surferseo.com/SEO Minion: https://seominion.com/Ahrefs: https://ahrefs.com/Lunch Hour Legal Marketing Podcast - https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing About Chris Brencans: Kristaps started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. In the last few years, he has overseen thousands of successful SEO campaigns for lawyers, contractors, E-commerce stores, and other businesses. He’s also a proud parent of three divas and takes a keen interest in running and calisthenics.   Connect with Chris Brencans:  Website: https://www.onthemap.com/LinkedIn: https://www.linkedin.com/in/kbrencans/Facebook: https://www.facebook.com/OnTheMapMarketingTwitter: https://twitter.com/BrencansKYouTube: https://www.youtube.com/@onthemapmarketingTikTok: https://www.tiktok.com/@onthemapmarketingLaw Firms On The Map Podcast: https://www.youtube.com/playlist?list=PLW1k_9Xuyb2l6FSW1MzMOpMihX0f4FdCJ   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Wendy Salajka discuss:The sages and saboteurs in our lives and how they affect what we do.How Positive Intelligence is relevant to running a law firm. Mental health in the legal industry. The 5 powers of the sage and building the human connection first. Key Takeaways:Our brains are not reliable. Sometimes they are for us, sometimes they are against us, and, in an effort to protect us, sometimes they hurt us in their attempts. Giving into the thoughts of your saboteurs is not helping you, even if they feel like they are what is driving you to success. Your saboteurs are never right. Your negative emotions are one-second indicators to course correct, not a space to live in and have drive you forward. There is good and bad in everything we do. Even if that good is microscopic, it can be enough to power us through anything.  "The more you accumulate the positive, the more you realize that this thing that I'm stuck in isn't going to last forever. But also, you build up a database in your brain so that when you are going through difficult times, you know you can get through it." —  Wendy Salajka Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Uncorking a Story - “So, How do we Begin? With Steve Fretzin” https://uncorkingastory.com/steve-fretzin/The Mel Robbins Podcast - https://www.melrobbins.com/podcast About Wendy Salajka: My name is Wendy Salajka (suh/ /like/ /uh). I am a lifelong observer of people and a student of psychology and neuroscience both formally and informally. I have a BS in psychology and a master’s degree in Leadership Development specializing in Organizational Leadership. I have certifications in Positive Intelligence Quotient (PQ), Neuroscience of Change Neuropsychology, DBT (Dialectical Behavioral Therapy), ACT (Acceptance and Commitment Therapy), Life Coaching, Brain Health Coaching & Human Design.  Connect with Wendy Salajka:  Website: https://identifyandconquer.com/pq-home/Email: wendy@identifyandconquer.comPhone: 331-202-8367LinkedIn: https://www.linkedin.com/in/wendysalajka/LinkedIn: https://www.linkedin.com/company/wendy-salajka/Facebook: https://www.facebook.com/wendy.salajkaFacebook: https://www.facebook.com/identifyandconquerInstagram: https://www.instagram.com/wendy_salajka_pilcher/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.