

Whitney Harper: The Case Against the Billable Hour
In this episode, Steve Fretzin and Whitney Harper discuss:
- Why so many law firms still use the billable hour.
- Deliverables-based billing.
- Getting clear about what your deliverables are.
- Building the playbooks to increase your profitability.
Key Takeaways:
- Most tech for lawyers are based on hourly billing, which makes it difficult for those wishing to switch without creating new software.
- Hourly billing can make you adversarial to your clients, and adversarial to yourself and your mental health.
- Understanding what you are looking for (more money, more time, etc.) then you can look at more ways to make yourself efficient in delivering those products.
- If you have agreed on the price at the front end, you are less likely to have a collection issue.
"When you bill by the hour, there's a kind of an upper limit on what you can reasonably say an hourly rate is. There's also an aspect of it, that's a mental health issue - as a lawyer, if I only can win by burning more of the midnight oil, there's a level of exhaustion, and you feel like you're playing the game that you can't win." — Whitney Harper
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Episode References:
- The Taboo Surrounding Sales in Legal - https://www.fretzin.com/events
- The Go-Giver by Bob Burg - https://thegogiver.com/
About Whitney Harper: Whitney Harper is a seasoned practicing lawyer, and the co-founder of ADVOS Pro, a business that helps law firms break up with the billable hour method and begin measuring what matters - value, expertise, and results. Her practice, ADVOS legal, has leveraged the ADVOS Pro P3 Method and [A]OS platform for nearly a decade, building a successful, healthy, and highly profitable practice that delivers sophisticated, strategic legal counsel to clients who are raving fans.
Connect with Whitney Harper:
Website: https://www.advospro.com/
Email: whitney@advospro.com
LinkedIn: https://www.linkedin.com/in/whitneycharper/
LinkedIn: https://www.linkedin.com/company/advos-pro/
Facebook: https://www.facebook.com/ADVOSPro
Instagram: https://www.instagram.com/whit_onthewater/
Instagram: https://www.instagram.com/advospro/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.