BE THAT LAWYER Ben Paul: Moving Past Perfection into Action in Business Development
In this episode, Steve Fretzin and Ben Paul discuss:
- Importance of just being active in your business development.
- Taking action and executing on your conversations.
- The three steps to building your business development successfully.
- Top tips to improve your business development and the questions to ask to get referrals.
Key Takeaways:
- Being active in business development will get you far. Having the right activity will get you further.
- You can’t solve things at the moment - they need to sit and process with the other person.
- Have the discipline to do the small actions that will build habits and carry your business development forward.
- When you understand your reason and have the motivation to do your business development, be curious and listen well and you will go far.
"There is no perfection, but inaction is imperfection. Action is moving on to perfection in terms of developing client relationships." — Ben Paul
Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling
Thank you to our Sponsors!
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Episode References:
- STOP! Hammer Time - The West Ham Podcast - http://playbackmedia.co.uk/wp-content/uploads/2018/09/westham.html
- This Legal Life: NOT Another Legal Podcast - https://bol.nexl.cloud/tag/listen/
About Ben Paul: Ben Paul is CEO of The BD Ladder, a BD and marketing consultancy specializing in providing practical advice to lawyers and legal firms. He has over 20 years of experience in business development and marketing advice. Ben has worked in senior BD roles in several professional services and law firms. Prior to establishing The BD Ladder, he was the BD & Marketing Director at one of NZ’s leading law firms and oversaw their successful rebranding to Dentons Kensington Swan. Ben provides regular BD coaching and skills sessions to his clients which help them to grow their practices. One of his key strengths is that he brings active change to the way things are done, so that his clients can achieve the results that they aspire
Connect with Ben Paul:
Website: https://bdladder.com/
Email: ben@bdladder.com
LinkedIn: https://www.linkedin.com/in/benpaulbdm/
LinkedIn: https://www.linkedin.com/company/bdladder/
Twitter: https://twitter.com/BenPaul_NZ
Twitter: https://twitter.com/BdLadder
Facebook: https://www.facebook.com/BDLadder
Instagram: https://www.instagram.com/bd_ladder/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it