PLG changes the customer journey. A customer advances by taking actions directly in the product, which means product analytics are paramount to PLG success. Jesus Requena tells the story of how he built the PLG analytics stack at Unity, and the unexpected insights it uncovered. He shows you how embracing product analytics can change your company’s go-to-market results.Mentioned in this episode:Sign up for OpenView's weekly newsletterJesus Requena, Vice President of Growth Marketing at FigmaFigmaUnityFollow Blake Bartlett on Linkedin.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Your product’s story is really the story of your customers. Listen to Devang’s straightforward framework for successful product storytelling.Mentioned in this episode:Sign up for OpenView's weekly newsletterDevang Sachdev, Vice President of Marketing at Snorkel AISnorkel AIFollow Blake Bartlett on Linkedin.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Everyone wants to be a platform, but be careful what you wish for. Platform go-to-market is radically different from application go-to-market. It requires a whole different framework and a special focus on solutions. Devang describes the platform GTM frameworks he developed at Twilio and Snorkel AI.Mentioned in this episode:Sign up for OpenView's weekly newsletterDevang Sachdev, Vice President of Marketing at Snorkel AISnorkel AIFollow Blake Bartlett on Linkedin.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Career paths today look less like a ladder and more like a checkerboard. You go somewhere to acquire a skill, even if it’s a non-linear move on your resume. This is especially true for Gen Z. Hear how to leverage talent development to attract more top candidates to your squares on the checkerboard. Mentioned in this episode:Sign up for OpenView's weekly newsletterBeth Steinberg, SVP of People and Talent at ChimeChimeFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Most startups and VCs focus on headcount growth. Success is often measured in how many times your headcount has multiplied. Scaling your people and talent deliberately requires balancing four factors: culture, structure, talent acquisition, and management systems. Hear how Beth has tackled this at Chime, one of the fastest growing fintech companies on earth. Key Takeaways:[2:34] The focus usually is on the number of hires; is this the right direction?[4:35] Blake and Beth explain why faster is good, but it’s not the only thing.[5:27] What is a model for scale for the people in talent function and why do you need one?[6:00] Beth shares the example of Nike and their use of a model to scale.[7:17] Beth talks about a model with four pillars: culture, structure, talent, and management systems and process. She starts explaining what culture looks like in this model.[8:02] Beth dives deep into the concept of structure.[9:00] Beth shares about talent.[10:03] What are management systems and processes about?[11:34] Beth explains why there has been a big misunderstanding of what culture is.[15:08] Beth expands on why the ideal structure doesn’t matter if you have everything else in place.[16:50] Structure goes hand-in-hand with culture; it is about clarity, communication, and collaboration.[18:14] Beth shares her philosophies and strategies on talent.[20:42] Beth talks about retention and the great resignation.[22:50] Beth tells more about management systems and processes.[25:20] Beth shares what Survey Champions are about.[26:11] Beth shares her perspective on where to begin building a model to scale.Mentioned in this episode:Sign up for OpenView's weekly newsletterBeth Steinberg, SVP of People and Talent at ChimeChimeFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online.Mentioned in this episode:Sign up for OpenView's weekly newsletterJordan Walker, Co-FounderJustin Mitchell, Co-Founder and CEOYACFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online.Key Takeaways:[2:10] How did Jordan and Justin go from So Friendly to starting Yac?[3:18] Are Jordan and Justin in a tech hub?[4:02] What was it like to build Yac?[7:00] Justin talks about how Yac certainly got bigger than expected.[7:47] Justin and Jordan speak about the $400,000 tweet.[11:06] Justin and Jordan initially felt it was unreal to get funded for Yac.[12:33] Justin and Jordan started the trend of remote meetings prior to the pandemic.[12:53] Did the origin of Yac feel like a product-market fit?[13:42] Justin and Jordan explain how Twitter played a big role in the second phase of developing Yac.[16:03] Jordan shares how they kept connecting through Twitter.[17:45] How did Jordan and Justin make Twitter work for them?[21:28] Be genuine, be nice, and keep doing it.[22:26] Jordan talks about Emilio, a key member of Yac.[25:59] Real is what converts.[26:35] What does community mean for Jordan and Justin?[30:52] When you have a hidden agenda, everybody knows.Mentioned in this episode:Sign up for OpenView's weekly newsletterJordan Walker, Co-FounderJustin Mitchell, Co-Founder and CEOYacFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

The Great Resignation is scary for many companies. But Sara sees it as an opportunity, not a threat. Hear her advice for how to lead your team in 2022 and beyond.Mentioned in this episode:Sign up for OpenView's weekly newsletterSara Varni, CMO at AttentiveAttentiveFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

What does marketing look like in a PLG model? Marketers know that PLG changes things, but does it change everything? Sara makes the case for finding the right balance between novel strategies and long-standing best practices for PLG marketers. Mentioned in this episode:Sign up for OpenView's weekly newsletterSara Varni, CMO at AttentiveAttentiveFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Stack Overflow's mission is to empower the world to develop technology through collective knowledge. Prashanth describes how his personal story connects to this big mission, and how his team works to make this vision a reality.Mentioned in this episode:Sign up for OpenView's weekly newsletterPrashanth Chandrasekar, CEO at Stack OverflowStack OverflowFollow Blake Bartlett on Linkedin. Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook