BUILD with Blake Bartlett
Jordan Walker & Justin Mitchell (Yac): The $400k Tweet
Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online.
Key Takeaways:
[2:10] How did Jordan and Justin go from So Friendly to starting Yac?
[3:18] Are Jordan and Justin in a tech hub?
[4:02] What was it like to build Yac?
[7:00] Justin talks about how Yac certainly got bigger than expected.
[7:47] Justin and Jordan speak about the $400,000 tweet.
[11:06] Justin and Jordan initially felt it was unreal to get funded for Yac.
[12:33] Justin and Jordan started the trend of remote meetings prior to the pandemic.
[12:53] Did the origin of Yac feel like a product-market fit?
[13:42] Justin and Jordan explain how Twitter played a big role in the second phase of developing Yac.
[16:03] Jordan shares how they kept connecting through Twitter.
[17:45] How did Jordan and Justin make Twitter work for them?
[21:28] Be genuine, be nice, and keep doing it.
[22:26] Jordan talks about Emilio, a key member of Yac.
[25:59] Real is what converts.
[26:35] What does community mean for Jordan and Justin?
[30:52] When you have a hidden agenda, everybody knows.
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Justin Mitchell, Co-Founder and CEO
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