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PLG changes the customer journey. A customer advances by taking actions directly in the product, which means product analytics are paramount to PLG success. Jesus Requena tells the story of how he built the PLG analytics stack at Unity, and the unexpected insights it uncovered. He shows you how embracing product analytics can change your company’s go-to-market results.
Mentioned in this episode:
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Jesus Requena, Vice President of Growth Marketing at Figma
Follow Blake Bartlett on Linkedin.
Podcast produced by OpenView.
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