Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎭 Course: Emotional Direct Response Copywriting📕 Book: Method Marketing by Denny Hatch🔗 Article: America's Greatest Data-Driven Campaign☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyI had unexpected inspiration to talk about emotions in copywriting today…I mean, when you’re a direct response copywriter…Any day is a good day to talk about emotion!Because understanding your prospect’s emotion — and how to direct it toward the purchase decision — can be extremely lucrative for those of us in persuasion.But I ended up clicking on a recent article about Harry Truman’s 1948 presidential campaign…And BAM, I was smacked with a powerful list of emotions to use in marketing.So today we’re going to talk about those emotions, that political campaign, and a unique and personal connection I have to President Truman.Discover the 7 Emotional Hot Buttons for your Copywriting & Marketing in today’s episode!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🧠 Course: Training Your Subconscious Success Mechanism📰 Article: The Most Important Question in Therapy📘 Book: The Molecule of More by Dr. Daniel Z. Lieberman and Michael E. Long☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyUgh! Procrastination is the worst…I feel you.  And I want you to know: You are not alone.If you’ve ever noticed yourself just procrastinating, avoiding work, not doing the things you know you need to do…And you WANT TO get back to being productive but you just can’t…You should know: What you’re going through is a UNIVERSAL human experience.But it’s not about the work itself.  And it’s not about some character flaws you have.It’s about something deeper.It’s about what procrastination lets you gain.In today’s episode I dive into why we procrastinate and how to avoid it…With one powerful question I picked up from a therapist, plus a fascinating book on how dopamine works in our brain.Why do we keep procrastinating?Yours for bigger breakthroughs,Roy Furr

“You want to know what I can do for you?  Here’s my book…”If you want to be seen as an expert — and get clients as a result — write a book.Seriously.  It’s a pretty simple equation…Published Book = Instant Credibility.And at this point, if it LOOKS professionally published, it does the job.  Yes, for people who pay attention, there is a credibility boost for going through a major publisher.  But that’s also a huge headache that delays the process for months or years, and requires you to give up creative control (often making the book less effective as a marketing tool).But how do you do it?On Wednesday, at 1 PM Eastern, I’m co-hosting a free workshop on How to Write and Publish Your Book in 90 Days with Matt Emmorey of Self-Publishing School.>>> Reserve your spot to join us liveWith that coming up…Plus the fact that it’s the Labor Day holiday in the US…I figured instead of recording a new episode on the holiday, I’d use this as an opportunity to share this interview I did with Chandler Bolt, the founder of Self-Publishing School…On how business books can be used to generate millions in revenue.Here’s my interview with Chandler Bolt from Self-Publishing School.If you’re serious about getting your book published FAST (so it can start getting you clients), make sure to join us for that free workshop on Wednesday.Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Ultimate Selling Story by Roy Furr🎧 The Hero's 2 Journeys by Michael Hauge & Christopher Vogler📘 The Hero with a Thousand Faces by Joseph Campbell☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with Royhttps://youtu.be/fvDGnze8fa8Here’s a FUN little lesson about story telling and story selling…… Using The Hero’s Journey…  AND what I call The Hero’s Journey of Story Selling.I found this funny picture circulating around the internets…About Star Wars and Harry Potter…And how they’re THE SAME STORY.Which, if you know anything about storytelling, is totally true!… Even though they’re also clearly NOT the same story.In copywriting, we do this all the time, too.We may use an outline, template, or framework for our story selling and other copy, to make sure we follow the deep structure of copy that works.But we also have the freedom and flexibility to tell whatever story we wish to tell, on top of that structure.Anyways, this is me kinda geeking out.  But it’s also fun and informative, too.What Star Wars & Harry Potter can teach you about CopywritingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting course🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with Roy“Delete this whole intro section of your copy.  It won’t work.”So many times when clients pay for my $1,250 copy review service, they just want me to beat them up.Pummel them to smithereens.Take that red marker to their copy, and tell them what is terrible.I used to HATE that for my writing.  Honestly, a part of me still does.But I know now: So much of what we write SUCKS.  (But we don’t have the emotional fortitude and internal honesty to admit it.)Especially in the beginning of our copy — when we’re trying to get attention.Especially in today’s environment — when the entire internet is optimized to suck our prospect’s attention into a black hole of dopamine drunkenness.That’s why you MUST become a master of hooks — the topic of today’s episode.You have 5 seconds to get my attention... [copywriting HOOKS]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💪 Small Work, Big Productivity💸 Copywriting Royalties and Pay for Performance🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyI just bought an office!Well, not just me…My wife and I, through a new company created for this purpose.It’s been a ton of work up front, but in the end this should be yet another in our multiple streams of income…And yet another method of wealth accumulation.So I thought today I could use this news as a good excuse to share some thoughts on making money — specifically leveraged and passive income…And how you can enjoy…Multiple Streams of Income!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🌱 Content Marketing to Grow Your Business🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyCall me SHOCKED — and dripping wet with sarcasm…Google has declared they’re doing a “Helpful content update” to their search results algorithms.Since when is it news that Google wants helpful content for their users?Since when is it news that Google doesn’t want you to game the system to show up higher in the search results?I mean…C’mon people!And yet, that’s EXACTLY what’s going on.I don’t normally talk about SEO.  For reasons I talk about in today’s episode.  But this latest “Helpful content update” from Google is both BIG and confirms what I’ve taught about SEO for a long time (whenever I have mentioned it).And so I thought it would be worth revisiting SEO in the context of this update in today’s episode…Google Slap strikes again!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🤝 The Client-Getting Blueprint📈 Build Your Email List for Marketing and Sales🎁 Irresistible Offers🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…❓ Ask Roy your question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyToday I got a mash-up question about how to sell coaching services…Including…→ How to create an email list and get people to sign up?→ How to drive traffic to the email list?→ Should you (or should you not) offer free coaching?And more…And a mash-up question gets a bit of a mash-up answer.  Including the #1 thing you should do BEFORE you start any kind of marketing for coaching services.With that, I’ll just encourage you to dive into today’s episode, titled…How to Sell Coaching Services!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Hone your voice: Write More Personality-er (comedy + conversion)🔗  Mirror your clients voice: Write Like Anyone (brand voice framework)🔗 Work with Justin Blackman: Pretty Fly Copy☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyJustin Blackman is a copywriter who is SERIOUS about FUN…I mean, how often do you get to conduct an interview where you get to talk about…“The scientific approach to developing an interesting personality…”???That was a bit tongue in cheek, but totally on point for what we talked about.How YOU can Write More Personality-er…  (h/t to Justin’s course.)Not only that, but WHY you should do more personality-driven marketing…For the sake of increasing customer engagement, conversions, and profits.(You didn’t think I was accidentally slipping into feel-good image and branding for its own sake, did you?)This was a truly fun interview that went places I didn’t expect, and I hope you enjoy it as well!Writing More Personality-er Marketing Copy with Justin Blackman…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Build Your Email List for Marketing and Sales☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyI just had someone coming to me, trying to convince me to offer you something that he said would make YOU a lot of money…He said if I offered it to you, you’d be a huge email marketing success…And that I could make a lot of money, and he would, too.The only problem is…Well, I HATED what this guy wanted me to offer you.He’s basically a spammer.And if you buy into the promises that guys like this make, you WILL NOT build a successful business for the long-term (even if you might make a little money in the short term).The full story and some big-picture email marketing and business lessons in today’s episode…Stupid Spammers [Can you believe he did this?]Yours for bigger breakthroughs,Roy Furr