Breakthrough Marketing Secrets
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Episodes
Mentioned books
Sep 21, 2022 • 24min
Create your own PERSONAL economy [entrepreneurship]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💵 Zero to $100k: How to build a six-figure business☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyAre you worried about the economy today?Are you concerned about inflation, recession, or the market falling?Are you worried about how that might affect YOU?Today: I decided to pull out the stops and talk about the economy with you.And while I talk about some pretty heady stuff, I’m still focused on my #1 goal…Helping YOU achieve your financial goals.In the context of all of this, I want you to remember…No matter which way the BIG economy goes, you have an opportunity to create your own personal economy.Which suggests the title of today’s episode…Create your own PERSONAL economy [entrepreneurship]Yours for bigger breakthroughs,Roy Furr
Sep 20, 2022 • 17min
Direct Response vs. Brand Advertising [the winner is…]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎧 Free Audiobook: Scientific Advertising by Claude Hopkins☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyDoes direct response marketing still beat brand advertising?This battle is as old as time…One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank…On the other, the image advertisers, who insist that your brand’s image is all-important to consumer decision making.And let’s be real: We kinda hate each other, don’t we?But is that righteous indignation or holier-than-thou mudslinging?Here’s my current thoughts, in light of today’s media and marketplace, in September 2022…Direct Response vs. Brand Advertising [the winner is…]Yours for bigger breakthroughs,Roy Furr
Sep 19, 2022 • 24min
How To Capture Attention With Your Marketing & Content
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyHere’s Rule #1 to getting attention on your marketing and content…Don’t make it about you.Seriously.Your prospect doesn’t care about you and what you want.They don’t care about your interests and priorities.They don’t care about your business, or your products.And in a world that has “an ever-decreasing attention span,” as one of my subscribers described it, you can’t mess around with talking about things that don’t capture your prospect’s attention.What captures your prospects’ and readers’ attention?I packed today’s episode with examples and how to use them.How To Capture Attention With Your Marketing & Content Yours for bigger breakthroughs,Roy Furr
Sep 16, 2022 • 17min
There's no such thing as "Time Management"
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎉 Small Work, Big Productivity🧭 Training Your Subconscious Success Mechanism🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with Roy“Time management” is really a stupid idea…Yes, I know there are entire bookshelves and billion-dollar software industries dedicated to it.And yes, I use a calendar, and plan my days, and do all that crap that “time management” experts tell you to do.In fact, I probably do more of it than ever.BUT…It’s NOT time management — and thinking you’re going to manage the hours, minutes, and seconds only makes your life HARDER…If you don’t recognize that you can’t manage time, there’s something else you have to manage first…(Warning: This episode got deeper than I expected. I even talked about “Psychic Alchemy.”)Check it out: There's no such thing as "Time Management"Yours for bigger breakthroughs,Roy Furr
Sep 15, 2022 • 8min
The book that changed this copywriter's life...
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyHe was researching how to become a copywriter…… When he stumbled on this book on Amazon…… The book that would change his life.Then today he ran into me on FocusMate…And recognized me…And he was so excited to tell me about it.What was this book that helped him become a copywriter — and completely changed his life?Well, I’m going to be a tease, and make you check out today’s episode for the big reveal…The book that changed this copywriter's life...Yours for bigger breakthroughs,Roy Furr
Sep 14, 2022 • 16min
Copywriting Miracle! Turning water into wine...
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👁🗨 The 6-Step Belief-Shifting Framework☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyThat was a FUN copywriter call…At the end of two hours, completely breaking down a new project with a copywriter I’m working with, he said…"It's cool to see you turn water into wine..."What was it that made him think I worked this… Copywriting miracle?And if you want to work marketing and copywriting miracles, too?How can YOU turn water into wine?Well… While respecting client confidentiality, I’m sharing the story of the call in today’s episode, and how you can start working miracles!Today’s episode: Copywriting Miracle! Turning water into wine...Yours for bigger breakthroughs,Roy Furr
Sep 13, 2022 • 16min
10 ways a book can get you clients and customers
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📺 Watch Now: How to Write and Publish Your Book in 90 Days☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyBooks are a powerful tool for getting clients and customers…I’m sure you’ve heard it said before…She’s/he’s “the expert” because she/he “wrote the book on the topic.”It’s so ingrained in how we think about books.Just knowing someone wrote the book — even if we don’t know if it’s good or not — instantly elevates their authority status in our eyes.If you want credibility in a market, a (relatively) easy hack to get it is to write a book.But that’s just the beginning. Because a book is also a powerful way to get clients and customers.I recently brainstormed 10 different ideas you can use to get clients and customers with a book, and run through the list in today’s episode, appropriately titled…10 ways a book can get you clients and customers!Yours for bigger breakthroughs,Roy Furr
Sep 12, 2022 • 26min
Getting Started in Copywriting in Fall 2022 [still worth it? & if so, how?]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✍ 13 Essential Copywriting Skills: Free Video Training Series🗺 Copywriter's Roadmap to Building a Core Offer❓ Have a question for Roy? Ask it here…☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyDoes it even make sense to get started as a copywriter today, with all the competition?And if it does make sense — how can you set yourself up for success ASAP?Because I speak to literally thousands of copywriters around the world…Some pros who’ve been in the game for a very long time, and some brand new to our strange little world…I get questions like this all the time.So for today’s Mailbox Monday I grabbed 4 recent questions along these lines…And mashed them all up into one episode…Getting Started in Copywriting in Fall 2022 [still worth it? & if so, how?]Yours for bigger breakthroughs,Roy Furr
Sep 9, 2022 • 18min
LinkedIn Prospecting FAIL (don't do this!)
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client Business — FREE Mini-Course☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyThis could be one of the dumbest LinkedIn prospecting DMs I’ve ever gotten…Seriously, this guy immediately destroyed my trust.And you’d think he’d have seen it coming.You’d think he wouldn’t have done it.Especially with so clear and easy of a way for me to verify that what he was saying was clear and utter B.S.Now, I don’t think YOU would do this.But let it serve as a fair warning. Whether you’re trying to get clients and leads on LinkedIn… Or doing cold email… Or doing cold DMs on Facebook or Instagram or wherever else you might chase clients…Don’t do what this guy did!(Oh, and make sure you stay tuned through the part of the episode where I talk about the 2 things that must be true for prospects to respond.)LinkedIn Prospecting FAIL (don't do this!)Yours for bigger breakthroughs,Roy Furr
Sep 8, 2022 • 10min
Say YES, figure it out later [Grant Cardone 10X Lesson]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism🎁 Irresistible Offers🔗 Article: 10X affirmations (that are not total BS)📕 Book: The 10X Rule by Grant Cardone☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyI don’t really like Grant Cardone — but there’s a lesson from The 10X Rule that’s stuck with me…In fact, I think of it OFTEN.Including today, when I’m scheduled to be interviewed by an entrepreneur who has also interviewed Grant Cardone…As well as Gary Vaynerchuk, Amy Porterfield, Pat Flynn, Billy Gene, John Lee Dumas, and others.What’s that lesson? Well, it’s one of the 32 10X Success Principles he lays out in that book. And that I turned into 32 10X affirmations as soon as I read it.I share the lesson and how you can use it in today’s episode…Say YES, figure it out later [Grant Cardone 10X Lesson]Yours for bigger breakthroughs,Roy Furr
