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Does direct response marketing still beat brand advertising?

This battle is as old as time…

One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank…

On the other, the image advertisers, who insist that your brand’s image is all-important to consumer decision making.

And let’s be real: We kinda hate each other, don’t we?

But is that righteous indignation or holier-than-thou mudslinging?

Here’s my current thoughts, in light of today’s media and marketplace, in September 2022…

Yours for bigger breakthroughs,

Roy Furr