Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting🔗 The Power of One Article from Mark Ford/Michael Masterson [at AWAI]📺 Clayton Makepeace Copywriting Outline & Checklists☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIt’s 1 of the 2 most powerful copywriting tips I got at my first AWAI Copywriting Bootcamp…Michael Masterson (pen name of Mark Ford) gave a presentation on “The Power of One” in copywriting.And it exposed a huge failure in how I wrote copy as a novice.Before that, I just wanted to throw anything and everything against the wall, to see what stuck.I piled on ALL the benefits, as early as possible.I gave my prospects EVERYTHING, and figured they’d choose what was most important to them.Nope, that’s not what good copywriters do…  What GREAT copywriters do.Great copywriters always use “The Power of One” to focus their thinking and their writing.I explain how in today’s episode."Power of One" Copywriting [from Mark Ford/Michael Masterson & Roy Furr]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyDo you ever struggle with a fear of failure?It’s not always obvious.… Sometimes it can be subtle — and show up as things like procrastination and avoidance, or even perfectionism.And in almost all cases, it’s holding you back…— From being your best self.— From living your best life.— From creating the career and business you want.I just heard this called the “Fear of Failure Syndrome.”And I KNOW it’s been something I’ve dealt with my entire life.So I decided to record this personal episode and share it with you, thinking maybe it would help.My Struggles with “Fear of Failure Syndrome” — and how to face it!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📧 Get Roy’s Daily Emails❓ Ask Roy Your Question📺 What Makes a Perfect Copywriting Client? [Clayton Makepeace list]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📙 The Copywriter’s Guide to Getting Paid by Roy Furr🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast👉 CopyMentor 1-on-1 Coaching with RoyWhen you don’t have much experience yet, it can be hard to find and get your ideal copywriting client…Which is exactly the problem one of my subscribers ran into.I mentioned in an episode that you should lay out the criteria of your ideal client…And that’s when they hit the wall.— What if you don’t know what your ideal client looks like?— How can you define your ideal copywriting client?— And then, how do you go get them?Those are the answers I share in today’s Mailbox Monday episode…How to get your ideal copywriting client (and know who they are)Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👥 Join The Copywriter Club Facebook Group📥 Get The Copywriter Club by email💰 The Copywriter's Definitive Guide to Pricing (How much do copywriters get paid?)🎧 Roy Furr on The Copywriter Club podcast (from $2,000 to $20,000)☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyBeing a copywriter can be so isolating…If you’re a successful freelancer, often working from home all day, it’s easy to get disconnected.And even if you go out into the “real world” you can still feel like an alien trying to describe what you do.(I read an email recently from a copywriter who listed 8 different ways he tried to describe what he does to strangers — and none of them felt quite right.)Which is why when copywriters come together, we come out of our shells in a BIG way.I mean, pretty much the best place to be at a copywriting conference is the bar.And I’m not talking about the drinks.It’s the company.  The camaraderie.  The connection. And what you’ll often find is A-listers hanging out with complete newbies, sharing stories and hard-won lessons.  Not from a place of trying to teach or persuade.It’s pure generosity.We’re in this together.Which is exactly what Kira Hug and Rob Marsh captured in The Copywriter Club.It’s like 14,000 copywriters walked into that bar together.  (And nobody’s had too much — please don’t take the metaphor all the way! 😂)I don’t know exactly how they did it.  Actually, I do, because I just interviewed them about it.  But I didn’t.  Now you get the chance to be a fly on the wall for the conversation, where we talk about the unparalleled community of The Copywriter Club…… How to build an audience and a community to grow your business…… Their top go-to copywriting techniques…… I ask which one — Rob or Kira — is the true secret to their success, and which is the slacker…… And we even address the rumor they met on Tinder.We had fun, and hopefully gave you some great takeaways!The Copywriter Club Co-founders Rob Marsh & Kira Hug [Interview]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🤩 Emotional Direct Response Copywriting ($97 until 9/30/22)☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIf you sell investment products long enough, you’ll realize investors make a LOT of mistakes…The average investor under-performs the market, consistently and persistently.They buy and sell at the wrong times.They’re really not good at timing ups and downs.And professional money managers are really no better.Even when someone beats the market for a year or two, they invariably end up screwing it all up to the point where they would’ve been better off just buying a low-cost index fund.As a marketer and copywriter in this field, you learn some things.About investors — as the fallible human beings they are — and why they keep making the same dumb mistakes.This is relevant to today’s investment markets, but it’s also relevant to any emotional copywriting in any market or industry.Deep, dark secrets of an investment copywriter [emotional copywriting]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🤩 Emotional Direct Response Copywriting ($97 until 9/30/22)🎵Roy's Meditation Music on Insight Timer☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIf you want to understand emotion and copywriting…Today’s episode could give you a huge breakthrough.Let me say this, as a little teaser…It’s NOT just about emotion.It’s about where that emotion exists in TIME.Connecting negative and positive emotions to the RIGHT POINT on the timeline of the prospect’s life has a lot to do with how persuasive you’ll end up being.That might sound a little heady.But what I share in today’s episode should make it super-clear.And could lead to much higher sales and conversions for you.Check it out…Emotional copywriting: Past failures vs. future successYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨Training Your Subconscious Success Mechanism🎵Roy's Meditation Music on Insight Timer☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyThis morning, I was in my 1,887th consecutive daily meditation session when I realized…This is something I find REALLY VALUABLE in my life…And yet I don’t talk about it very much.Huh.So — why not create an episode for you?That’s when I grabbed my journal and wrote, “Meditation for ADHD Copywriters.”Okay, odd that I threw ADHD in there, but it made sense to me.Because one of the MAJOR benefits of meditation, for me, has been…All the symptoms that made me diagnosable with ADHD: Inattentive have become much more manageable…AND I believe it’s made my life and success as a copywriter easier.So, let’s go with that! Today’s episode is relevant whether or not you’re a copywriter — and whether or not you have ADHD.It’s about meditation, from the perspective of an ADHD-diagnosed copywriter.Meditation for (ADHD) Copywriters…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business FREE Mini-Course❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyHe’s struggling to get clients…And he wants to know if his marketing is just bad…OR if it’s possible there’s no real market there, that what he wants to sell isn’t something buyers want.This is a really important question to answer…Because if you are feeling like you totally suck at marketing…BUT really, there’s no market there to respond…Well, you could spend years of fruitless effort chasing your tail, when really you just needed to go hang out in a different market.Alternatively, if there is a market — a bunch of buyers — it would be great to know a method that gets you clients, assuming they’re there to get.Today’s episode answers a subscriber question about this…And breaks down a simple-yet-powerful method to test a market for 1-on-1 services THEN turn success into a complete client-getting offer.Struggling to get clients? … Is it your MARKETING, or your MARKET?Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎁 Copywriting from A to Z: 26 Ways to Boost Response [Free Gift from David Deutsch]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyDavid Deutsch is one of the greatest copywriters working today…An A-lister among A-listers.He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time.He came up in the heyday of direct mail, working on sales letter packages and magalogs with many of the biggest direct response marketers in the world…Especially Boardroom/BottomLine, Rodale, Phillips Publishing brands InvestorPlace and Healthy Directions…And has worked with more recent giants including Agora, Soundview, Barton Publishing, Holden Hippo’s Beverly Hills, MD, and more.Now don’t be mistaken here…While his origins were in direct mail, he is decidedly NOT stuck in the past.David has continued to have success, year after year, in any media you can use to deliver a sales message — especially text and video sales letters on the internet.As David once told me, "Roy, I offer clients results.  If it takes a limerick to get them results I'll write a limerick."I believe he’s been so WIDELY and WILDLY successful specifically because of this flexibility AND his focus on the thinking BEHIND writing copy and creating successful marketing.As I’ve often taught, the right principles and strategy can easily be adapted to fit any media and technology.  Ultimately we’re still humans selling to humans.And David is incredibly good at selling to humans.Which is why I feel so fortunate to be able to share with you today’s episode, my interview with David, on some of the most important lessons we can learn from his $1 billion in copywriting success.Enjoy my interview with Billion-Dollar Copywriter David Deutsch!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIt almost got me fired…I thought the training itself was great.  Useful.  Helpful content.But as an offer?  As something that was worth our business investing a ton of money and energy into selling?Well, it was destined for failure.But the guy who approved my salary and signed my paychecks didn’t agree with me.He wanted this to be an excellent offer.  He wanted this to be his best-seller.And he threatened to fire me if I didn’t make it so.Which, for the sake of continuing to have food on the table…Well, it had me sweating bullets.In today’s episode, I share that story, and its outcome…Plus a unique perspective on creating offers — for direct response marketers, or really any business.>>> How to Create Offers that Sell…Yours for bigger breakthroughs,Roy Furr