Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎧 Free Scientific Advertising Audiobook, by Claude Hopkins☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to make more money as a copywriter, marketer, or entrepreneur…What’s the ONE THING you can do to reliably get you there?— What action can you take?— What habit can you practice?— What behavior can you repeat?I’m going to be all TEASE here — and make you dive into today’s episode to get the answer.But before you do that, a quick challenge…What do YOU think it is?What do you think the #1 thing you can do as a marketer would be, in order to make more money?Make your guess, then find out…Marketers who DO THIS make more moneyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHere’s a really cool tool to help with your paid traffic strategy…It’s a high-level way to visualize your best paid-traffic strategy — along with specific tips, relative to how to use the tool.It’s based on a conversation I had with Perry Marshall.We were talking about the danger of relying on just buying a bunch of cold traffic from a single traffic source…And how it’s become essential today to not only have your cold traffic source plus retargeting and other warm traffic campaigns…But to also build a robust, anti-fragile traffic strategy that draws cold traffic from many different sources.I sketched out this visual and showed it to him, and I saw the light go on.He loved it.He also used it, with my blessing, as part of a traffic seminar he put on following our conversation.And today, I’m sharing it with you — and the thinking behind it.Paid Traffic Strategy: The Funnel Traffic MapYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIf you want to launch a successful client business, there’s a series of steps you must follow…These are universal, to every market and every service type.They’re based on foundational principles — not just of marketing, sales, and business, but foundational principles of WHY WE BUY.When you break it all down to this level, it doesn’t rely on industry expertise to figure it out.You just ask the IMPORTANT questions regarding what the business is, who is being served, what they want, and so on…And in the end, you have at least a very solid shot at creating an offer that will sell extremely well.Then, you test it, and see how it works.Today I answer a question from a subscriber about launching their videography business. But because I work from these base principles, you can insert videography for any other skill and get as much value from it.It’s about the thinking process — which I break down in this episode…How to launch this client business? [Pick Roy's brain — Subscriber Question]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyThere’s a right way and wrong way to impress new and potential clients…And, in fact, the way most people think about getting clients to like you is wrong.It doesn’t lead to them liking you as a peer, or respecting you as an expert and authority.Rather, if you follow the “common sense” advice to make clients like you…They’re likely to think about you the same as A GOOD EMPLOYEE.You become someone they can lean on, use to get what they want, and probably underpay relative to the value you create for them.There are some small, subtle differences in how high-value, highly-paid, highly-respected experts show up in their client relationships.And they make all the difference.The goal is still to make a good first impression. The difference is this first impression leads to a lot more respect and potential compensation down the road…3 Ways to Impress a New Potential ClientYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ 🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyLead generation doesn’t have to be hard. In fact, if you want to generate sales leads for your business or clients, it’s best to KEEP IT SIMPLE.It’s easy to over-complicate things.It’s easy to think more is better.But today, I want to dispel that myth.If you’re struggling to generate sales leads, you need to make it as SIMPLE as possible.Then, you can discover something really important.Those leads that you are trying to get…Do you have what they actually want?If you don’t, the simple approach to lead generation I share in today’s episode will reveal it fast — so you can fix it.And if you do, this simple approach will help you generate all the good sales leads you can put your message in front of…How to Generate Sales Leads [SIMPLE Lead Generation]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyWhat wish would you REALLY like to see fulfilled in your life?Is it a business you want to build?A next step in your career?Something else entirely?What if you could cast a “spell” and turn that into reality?I believe you can.As long as you include one more ingredient, often missed by those who follow The Law of Attraction.If you talk to most successful people, off the record, they’ll tell you they agree with this.It builds on the work of Neville Goddard, one of the world’s most-recognized teachers of “The Wish Fulfilled.”And turns it into a method for practically manifesting almost anything you want from life.Casting Spells & Manifesting Success [VAR Method + Neville Goddard]Yours for bigger breakthroughs,Roy FurrPS: This one went deep — and ended up more than 38 minutes long.  I hope you get a ton of value out of it.  And if you want more like this, let me know.

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎁 Irresistible Offers Course from Roy Furr☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyOne of the fastest, easiest ways to create more success as a copywriter is to improve the OFFER you’re selling…And if you think that as a freelance or contract copywriter, you don’t have the power to do this…Think again!The world’s best copywriters — the so-called “A-List” — do this ALL THE TIME.And, in fact, it’s one of the fastest, easiest ways to start getting results MORE like an A-list copywriter, and less like a novice.Find out how to make the offer better, more appealing to your market.In today’s episode, I share an inside look at how this is done inside the financial publishing industry — on nearly every project.Then I zoom out and give you an incomplete but still valuable mix of ideas on how you can “hack” client offers to increase the sales your copy generates.How to "Hack" Your Client's Offer to Make More Sales (A-List Copywriter Secret)Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🤑 High-Ticket Copywriting Offers🧭 The Copywriter's Roadmap To Building A Core Offer❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIf you want to get paid more as a copywriter, you have to do LESS…It’s another Mailbox Monday episode…And today’s question is from K, who has managed to build a 6-figure (actually, $150k) copywriting business with absolute hustle.And I have to give her a ton of respect, because it sounds like she’s doing it one smaller project at a time, through sheer determination and hard work.But that wears on you.And she’s realizing the work she’s doing is not always as fulfilling as she’d like it to be.So it’s time for something new.A transformation.But she’s not quite sure what to do.In today’s episode, I share specific steps to take.To transform her copywriting business from hustle & grind to one where she becomes THE EXPERT that her clients are hiring.Along with work that’s more fulfilling AND will get her more respect and higher pay per project.From Hustle & Grind to In-Demand Expert [High-Ticket Copywriting]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📘 Accelerated: A Guide to Innovating at the Speed of Change by Brian Ardinger🔗 Learn more about Brian and his new book, Accelerated🎧 Weekly Podcast & Innovation Newsletter☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyInnovate or die.That’s the reality of business today.It’s the reality of your marketing message and positioning.It’s the reality of your offers, your products and services.It’s the reality of entire business models and industries.And it applies as much to massive corporations as it does to the “garage” startup, trying to disrupt or create entire industries.Change has accelerated wildly — for years, and then even more so in the last two, as COVID shook the world and everything we knew as normal.And even in trying to find a post-COVID normal, all the forces of disruption and change are still as strong as ever.The question is: Will this be your undoing, or your advantage?Brian Ardinger is a leader within the Silicon Prairie startup community, and consults with everyone from aspiring entrepreneurs to billion-dollar public companies on innovation.He also just wrote the book Accelerated: A Guide to Innovating at the Speed of Change.And in this episode, we go deep into why innovation is NOT an option, and how to do it well to launch or grow your business — no matter the size.Entrepreneurial Innovation with Brian Ardinger, Author of AcceleratedYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🪑 Hot Seat Copy Reviews🔏 Book Roy for a Private Copy Review⏩ High-Velocity Copywriting📺 Billion-Dollar Copywriter David Deutsch [interview]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyI’m often paid $1,000+ to give this advice, in private copy review calls…When it’s needed, it’s the single-biggest way to improve a piece of copy.And it works in any industry, in any market, in any medium, with any message, for any offer.It’s not always comfortable to hear — because it CAN mean a lot of work.But if I’m giving you this advice, it probably means your copy won’t be profitable UNTIL you make the recommended edits.If there’s good news, it’s this: If you internalize this advice and USE IT, you likely won’t need it again next time.In fact, pretty much every piece of copy you write going forward will be automatically better, more persuasive, more profitable.What’s the advice?  What — you think I’m gonna tell you here?!  It’s revealed in today’s episode!My #1 Most Common Copy Review FeedbackYours for bigger breakthroughs,Roy Furr