

Breakthrough Marketing Secrets
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Episodes
Mentioned books

Nov 2, 2022 • 14min
What Every NEW Copywriter Needs to Know About Getting Clients
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyMost NEW copywriters don’t understand what they’re actually getting paid for…I see it over and over again.A LinkedIn profile…A bio on some freelance or social media site…On their website.They think they’re getting paid for one thing…When really clients want something else entirely.For early-career copywriters, this could be the single-most important lesson you could learn, if you want to get paid well.What Every NEW Copywriter Needs to Know About Getting ClientsYours for bigger breakthroughs,Roy Furr

Nov 1, 2022 • 30min
My RUDE Deadline Policy [email marketing tip]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💰 Fast Cash Flow Email Campaigns🎧 FREE Scientific Advertising by Claude Hopkins Audiobook☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIs it crass to lean on deadlines in an email campaign?Is it rude to set an arbitrary deadline, and essentially ask prospects to “take it or leave it”?I got a subscriber email yesterday that pointed in that direction…And while I tend to agree with the sentiment…It would be nice if we didn’t have to use deadlines and people would just buy things that would benefit them…Well…My full response and my thoughts on using deadlines to increase sales and profits are all wrapped up in today’s episode.My RUDE Deadline Policy [email marketing tip]Yours for bigger breakthroughs,Roy Furr

Oct 31, 2022 • 20min
Write ONE GREAT HEADLINE [headline writing tips for copywriters]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👀 13 Essential Copywriting Skills Video Series❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyYou only need to write ONE GREAT HEADLINE for your ad or sales message…But HOW?That’s what I’m sharing with you today.A process you can use to write great headlines.Based on knowing exactly what you need to say FIRST…What you need your headline to accomplish…Then working through and finding the most interesting, compelling headline for your sales message.Write ONE GREAT HEADLINE [headline writing tips for copywriters]Yours for bigger breakthroughs,Roy Furr

Oct 28, 2022 • 54min
Lifestyle of an A-List Copywriter with Kim Krause Schwalm [what's possible & how to make it yours]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 FREE Copy Insiders Emails + Ultimate A-List Copywriter’s Promo Checklist😲 Save $200 Off ANY & ALL of Kim’s Training with Discount Code ROY200Applies to Get Dangerously Good Copywriting System, Research Beast, & Million-Dollar Controls Master Class — Can be used on any or all for up to $600 savings, limited-time offer☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyKim Krause Schwalm wants you to become a Dangerously Good Copywriter…For good reason. Because when you follow her path — all the way to A-list status — it gives you immense freedom… To live the life and lifestyle you choose.She just got back from a 3-week vacation around Europe, with stops in Germany and Italy.Almost no work, pretty much all fun.And it wasn’t her first extended vacation this year.Even better, when she came back, she had an extra 5-figures in money that had just shown up…… Automatic money…Royalties and product sales generated while she was gone, for work completed weeks, months, even years ago.She’s had dozens of controls with top marketers (many still stand undefeated). Her copy has gone up against the best-of-the-best, and won — including some hard-fought wins against other top A-listers like Jim Rutz and Parris Lampropoulos.And now she spends much of her time helping copywriters of all stripes develop the skills required for the same success.I had to wait for her return from Europe (how dare she! ha!) but it was worth it to get Kim on for an interview on how YOU can make it to the A-list and become Dangerously Good as a copywriter…Listen in… As we chat about living the copywriter lifestyle, what it REALLY takes to make it to the A-List, and how to score great clients and set it up so you’re getting those royalty checks, too…Lifestyle of an A-List Copywriter with Kim Krause SchwalmYou really don’t want to miss this.Yours for bigger breakthroughs,Roy Furr

Oct 27, 2022 • 35min
Mastering the Mental Game of Entrepreneurship [3 BIG tips]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🌄 Pinnacle Performance Habits Training with Joseph Rodrigues✨ Training Your Subconscious Success Mechanism by Roy Furr😃 Stanford Rethinking Stress Program☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyToday I have 3 BIG tips for you on how to master your mental game…Coming at this from the perspective of entrepreneurship.Your capacity to succeed as an entrepreneur — whether you’re a freelancer/solopreneur or building something bigger — is pretty directly related to your ability to handle STRESS.If you’re an entrepreneur, you WILL face stress.… If stress rules you, you will struggle and probably fail.… If you rule stress, you will find a way to make your entrepreneurial vision a reality.This is more foundational — and more powerful — than any technique or tactic I could teach.Get ready, because this episode goes deep…Mastering the Mental Game of Entrepreneurship [3 BIG tips]Yours for bigger breakthroughs,Roy Furr

Oct 26, 2022 • 23min
The Law of Definite Commitment [You Attract Success!]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with Roy"Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it."Do you recognize this quote? During meditation this morning, it came to me, and I ended up looking it up.The quote is usually tagged as from Goethe.Today, I learned it was only inspired by him.And that if you dig deeper, it’s part of a longer, more powerful passage.And as I copied the full quote down, two words popped out.“Definite Commitment.”In my experience this act is a force as powerful as gravity in changing the world.Which — with the quote — is my inspiration for today’s episode…The Law of Definite Commitment [You Attract Success!]Yours for bigger breakthroughs,Roy Furr

Oct 25, 2022 • 17min
5 Cash Flow Secrets for Digital Marketers
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⭐ The Most Valuable Customer Strategy💸 Fast Cash Flow Email Campaigns☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHealthy cash flow is a healthy business…And when you can make money show up on demand…And when you can make money show up consistently…And when you can make NEW money show up…You practically have the keys to the marketing and entrepreneurship kingdom.Today’s episode is all about that almighty CASH FLOW.And while I’m speaking primarily to digital marketers, the PRINCIPLES I share are effectively universal and can be applied in any media, in any industry, in any business.Check out today’s episode and let me know what ACTION it inspires you to take…5 Cash Flow Secrets for Digital MarketersYours for bigger breakthroughs,Roy Furr

Oct 24, 2022 • 14min
Is Content Marketing supposed to be FUN?!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💥 Content Marketing to Grow Your Business❓ Ask Roy Your Question 📘 Flow book by Mihaly Csikszentmihalyi 📕 Drive book by Daniel Pink☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you have the wrong expectation for your work — content marketing or anything else — it could be a huge drag on your success…Today’s Mailbox Monday question, on its surface, is about content marketing.Specifically, how to get started in content marketing.And so before today’s episode is done, I share both…— My #1 secret for effective content marketing, and…— How to get started in content marketing.BUT… Not without addressing a huge and glaring expectation I got from how the question was asked…It’s about work being FUN and ENJOYABLE… What that means… And if that’s the kind of desire that leads to actual long-term success and satisfaction.It’s all in today’s episode — Is Content Marketing supposed to be FUN?!Yours for bigger breakthroughs,Roy Furr

Oct 21, 2022 • 15min
Selling to business owners… Entrepreneurs are LAZY!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👀 BTMSinsiders Marketing & Copywriting Course Library☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to sell to business owners and entrepreneurs, you NEED to understand how they think and feel…And if you think it’s just “driven, driven, driven… hustle, hustle, hustle…”Well…That’s ONE part of their personalities…But that's not all of it…And it’s not what’s actually going to drive them to hire you, to do business with you, to take you up on your offer.Because that driven, hustle-hard part of the entrepreneurial personality gets them into situations that are the EXACT OPPOSITE of what they’re really hoping for.And it’s this deeper feeling that will drive them to buy whatever you’re offering…Selling to business owners… Entrepreneurs are LAZY!Yours for bigger breakthroughs,Roy Furr

Oct 20, 2022 • 19min
Dump your SWIPE FILE in the Trash! [copywriting]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI’ve never met a GREAT copywriter who uses a swipe file…At least, not the way you see them taught so often.As in, copy-paste-edit.Sure, some may SELL YOU a swipe file on the promise that you can write great copy that way — even as they themselves don’t follow this process to write anything important.(There’s some ethical questions there I’ll suggest and let you wrestle with.)But when it comes to actually writing copy that matters…They don’t “swipe” the way you think of it.And most really good copywriters I know don’t even have a swipe file, or whatever they once collected is now collecting dust.Today’s episode tells you what to do instead.Dump your SWIPE FILE in the Trash! [copywriting]Yours for bigger breakthroughs,Roy Furr