Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI was surprised…  One of the best copywriters is training newer copywriters NOT to use templates…And here’s the thing…I know he doesn’t currently use templates…But he did in the past, on his way to becoming the great copywriter he is.Personally, I go back and forth.I’ve created copywriting templates I recommend for others, and often use them myself.I’ve also written highly-successful copy without ever referring to a template.What gives?And — most importantly — if YOU want to write the best, most persuasive copy, should you use a template?Check out today’s episode — The Epic Battle Over Copywriting TemplatesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyShe didn’t mean to drop a HUGE copywriting tip and lesson on long copy vs. short copy, but that’s exactly what happened…On Saturday morning, I was at a local high school, listening to a Senior speak about one of our city’s focus programs.(My sons are both currently interested in this program.)She was talking about one of the hardest assignments in the program…A 4,000-word essay about a topic they choose.Now, 4,000 words is TERRIFYING to most high school students.So.  Many.  Words.Far longer than most high school students ever have to write.And she said she was terrified about it, too.But then she had a realization.  It came from getting to choose the topic.  And finding something she was personally interested in, even passionate about.I wrote her quote down.I told her it was brilliant.And because it unlocks a powerful understanding of why long copy consistently outsells short copy, I decided to use it in today’s episode — along with a tip on WHO you’re writing to if you want to sell more…Why Long Copy Sells More Than Short Copy — Copywriting tip to get more conversionsYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business FREE Mini-Course❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHe wants to know how to use Lead Magnets to get more clients…That’s the big ask in today’s Mailbox Monday question.How to use this lead generation tool as part of an overall strategy for bringing clients and customers in the door.(Hint: Lead Magnets are an excellent and almost essential tool in many, many cases — especially if you want to spend money on paid advertising, and especially if you use them the way I describe in today’s episode.)The Lead Magnet question is good enough on its own.But what pushed me over the edge and caused me to pick THIS question among the dozens I’ve gotten recently was something else…He asked about HOW to present that Lead Magnet in a lead generation ad, and specifically how you might (or might not) also include your main offer in the lead generation ad as well.THIS is important.  Because if you screw this up and do it wrong, you will get far less leads and far less sales.  (The opposite also being true: If you do it right, you will get far MORE LEADS and MORE SALES.)Which is why I’m combining a major copywriting lesson into this chat about Lead Magnets.It’s all in today’s episode…Lead Magnets to get Clients & Customers + How to Write Lead-Generation AdsYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Chris Haddad’s P.I.G. Method🎙️ The Chris Haddad Show☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyRead this headline and tell me you don’t want to know more…→ “He kissed me like his sister, and I knew I was alone again…”If you’re the lovelorn target of this ad, you HAVE TO keep paying attention.Because you just got punched in the gut.You FEEL the pain she feels.  You want to know what happens next.And in the end, you want to know how to never get kissed “like his sister” again.That’s the power of Chris Haddad’s copywriting.  That’s the power of his Punched In The Gut — P.I.G. — copywriting method.(Which has generated over $700 Million in sales, by the way, much of that for his own products.)I’ve looked up to Chris for a long time.I’ve been enamored with his emotional direct response copy.But I’ve never met or connected with him.Until NOW.I reached out to him and asked if I could interview him about his secrets to writing such powerful copy.I was so excited when he said YES, and now you get to be a fly on the wall for our conversation…NSFW Warning: Chris created a company around sex and romance and those topics come up frequently in this interview.  If you are easily offended by those topics, you might want to skip this.Chris Haddad's Secrets to "Punched in the Gut" Emotional Direct Response CopywritingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI used to totally suck at writing long-form sales copy…Seriously.Long before I earned accolades from some of the world’s best copywriters for copy that stretched into the dozens of pages (and sold millions)…I struggled to make anything over a couple pages make any sense, much less be compelling.Then, I made a few small but important discoveries related to writing long copy.Once I understood these things, I became a much better copywriter.Not only that, I started getting paid more, too.Because my copy was generating RESULTS.Which earned me more royalties, and higher fees.Today, I’m sharing those discoveries with you…How to Write Long Form Sales Copy — Sales Letters, VSLs, Landing PagesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to become a truly great copywriter…The kind of copywriter who can generate millions of dollars in sales, off a single promotion…You need to understand BIG IDEAS.Big ideas move markets.  They capture the prospect’s attention and imagination.  And they demand response.If your prospect is moved by your big idea, it makes the purchase almost inevitable.And when you break it all down, there are really only 3 types of big idea behind every successful marketing campaign or piece of copywriting.I cover those and how to use them in today’s episode…Big Idea Copywriting: The 3 Big Idea TypesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to write better copy, faster, you’ll love this lesson.I first heard it from Dan Kennedy, back in 2009…Where he explained, from stage, how he spent just 3 days creating a huge direct mail campaign…That earned him a copywriting fee in the high-5- or low-6-figures range.Then, when I spoke with Chris Haddad in the interview coming out this Friday…He revealed he uses a version of this little copywriting secret, to crank out more powerful copy, faster.I’ve used a version of this — in fact, I’ve even taught it in some of my training — but now it has me thinking I need to use it MORE.I call it “chunks” and I explain it — including what I’ve learned from Dan and Chris — in today’s episode…Copywriting in "Chunks" — from Dan Kennedy, Chris Haddad, Roy FurrYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🧪 FREE Scientific Advertising by Claude Hopkins (Audiobook & PDF)❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI’ve talked to advertisers spending thousands of dollars per day, who think a conversion is a singular event…(I’ve been there, so I guess I can’t blame them…)You spend some money, and someone buys or they don’t.They converted, or didn’t.But here’s the thing.The world’s best advertisers NEVER think this way.If there’s one “weird trick” they use to generate more conversions, it’s this…They understand that in the context of paid advertising, there are a ton of little micro-conversions.And the more you understand ALL the conversions…  The more of the ultimate “you give me money for stuff” conversions you can generate.In today’s episode, I go deep into this lesson.How to Increase Sales Conversions on Paid AdvertisingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 Breakthrough Copywriting by David Garfinkel [book]🎧 Copywriters Podcast with David Garfinkel🔗 Get Coaching, Mentoring, and Critiques from David Garfinkel☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyDavid Garfinkel has been called the world’s best copywriting coach…And for good reason.  His list of coaching clients and friends — people who turn to him for copywriting advice — reads like a Who’s Who of A-list copywriters.Among other banner clients, Agora Financial had David on an extended retainer, just to show up to regular copy review calls and tell their copywriters — among the world’s best — how to make their copy better.David, like me, is a total copywriting nerd.Meaning he’s not just a good copywriter himself.  He thinks about copywriting, how to write better copy, and how to become a better copywriter.And that’s an important part of what’s led to many of David’s clients and students becoming some of the world’s best copywriters.If you aren’t satisfied with merely mediocre copywriting success and instead want to become one of the best…I think you’re going to love today’s interview episode with David.Becoming One of the World's Best Copywriters with David GarfinkelYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHow am I getting some of the world’s best direct response copywriters and marketers on my podcast?Simple: I’m ASKING.If you want something, you need to ask for it.Further, you need to shift your identity into being the type of person who asks for what you want.That’s the main message I have for you today.Inspired by yet another great copywriter — Chris Haddad — who I just interviewed for Breakthrough Marketing Secrets (to be released soon).How did I get him?  I asked!And this goes far beyond podcast guests.  It’s relevant for getting clients, new connections, business opportunities, investments, WHATEVER YOU WANT.You won’t necessarily get everything you ask for.But you need to get comfortable with asking.And if you follow some of the additional strategies in today’s episode, you will be more likely to get those things you’re asking for.Today’s episode: Ask — And You Shall Receive!Yours for bigger breakthroughs,Roy Furr