Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel and Phil M. Jones📕 The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐😀 Proof, Credibility, and Believability Copywriting Course from Roy Furr🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI found the book Prove It: Exactly How Modern Marketers Earn Trust while scanning the Amazon Marketing Best-Sellers list…And as soon as I saw the cover, I decided I HAD TO get the author, Melanie Deziel, on for an interview.I dove into the book itself, and that decision was only reinforced.Melanie was the first editor of branded content at The New York Times…  A founding member of Huffington Post’s brand storytelling team…  And Director of Creative Strategy for Time, Inc.She bridges the fields of journalism and marketing…And the end result is someone who can tell you EXACTLY how to create marketing that oozes authority, trust, and credibility…Making all your most important claims imminently believable…… And encouraging your market to BUY.Even better, her thinking and framework cuts straight to the heart of the matter and makes it all incredibly simple to understand and implement.Check out the interview, in today’s episode…Prove It book author Melanie Deziel on How Marketers Earn Trust & Sell More TodayYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ The 6-Step Belief-Shifting Framework📺 3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising📺 "Sequence of Beliefs" from Dan Kennedy, Clayton Makepeace, and Roy Furr🔗 Breakthrough Advertising by Eugene Schwartz☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyGradualization is a Eugene Schwartz lesson on what I believe is one of the most powerful copywriting, marketing, and advertising strategies that exists…It’s all about the “Sequence of Beliefs”...And how to meet your prospect where they’re at — the conversation currently going on in their head — their current beliefs…And lay out a path that leads, inevitably, to the point where they feel they must buy whatever it is that you’re offering.This builds on my episode yesterday, where I talked about the 3 Dimensions of Buyer Psychology…Turning it into a how-to lesson on making the sale.Eugene Schwartz's "Gradualization" Technique Makes You A Better CopywriterYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ The 6-Step Belief-Shifting Framework🔗 Breakthrough Advertising by Eugene Schwartz☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyEugene Schwartz’s Breakthrough Advertising is absolutely chock-full of gems and, well, breakthroughs…And this goes beyond the market awareness model I’ve covered, along with so many others.Today and tomorrow I’ll be just scratching the surface on a couple lessons out of one of the chapters far deeper into the book…Today’s lesson is a barrage of brilliance — from JUST THE INTRO PARAGRAPHS of a chapter that focuses on something else completely.But it encapsulates such a deep and powerful perspective on buying psychology that I thought it deserved its own episode.3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough AdvertisingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid🔗 The War of Art by Steven Pressfield☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you came to copywriting because you want to live the writer’s lifestyle, here’s a wake-up call…There’s ONE THING you absolutely need to do to become a professional copywriter.And, in fact, you need to do this every day IF you want to remain a professional copywriter.Warning though: This is going to feel pretty simple…  And in fact, it is.  It’s one of those things that’s simple, but NOT easy.In fact, I still struggle with it almost every day.But on days when I’m successfully being a professional copywriter, this is 100% what I do.And if I give you one hint before telling you to check out today’s episode to learn what it is…I’ll tell you it’s inspired by the excellent book for creative professionals, The War of Art by Steven Pressfield.This Makes You A Professional CopywriterYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👀 Irresistible Offers Course, from Roy Furr🔗 Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWhat matters MOST when converting leads and prospects into customers and clients?Hint: There’s nothing you can say to make your copywriting or sales messages convert UNLESS you get this other thing right.This comes before copywriting.Before persuasion.Before your message or story.If you want to be able to generate conversions on demand, THIS is how you do it…Revealed in today’s episode: The #1 Most Powerful Conversion SecretYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI’m using tomorrow’s Thanksgiving holiday as an opportunity to talk about gratitude…… BEYOND the, “Hey it’s Thanksgiving, so be thankful for your dead turkey.”Gratitude, as a routine and daily practice, changes you.It changes the way you see the world.It changes your thinking.It even changes your brain.I share how in today’s episode — plus give you a simple example of a daily gratitude practice I’ve implemented with my kids, for inspiration.The Power of Gratitude [Thanksgiving & Beyond]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎉 Grab My Black Friday 2022 Special Offer☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to get good at copywriting, FAST, today’s episode will help…Here’s the thing…There’s a LOT of ways to get better at writing copy.You can study swipe files, and hand-copy winning ads…You can write a lot of copy yourself… You can practice, practice, practice…You can also go through books and courses on copywriting, and learn from those of us who’ve been there, done that.But today, I’m going to show you how to create a powerful feedback loop that can accelerate your skill as a copywriter…So that every piece of copy you write will bring more leads, customers, sales, and profits in the door.Today’s episode: How to Get Better at Copywriting, FastYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🔗 Joe Polish video → "Is Selling Evil?"☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHave you ever worried copywriting and marketing are unethical — even evil?I certainly have.In fact, I’ve observed and even ended up working with people whose behavior I’ve questioned.If not illegal, their attitudes and behavior wade at least waist-deep into immoral and unethical territory.Which makes me take this concern seriously.Today’s Mailbox Monday question — and answer — addresses this…“My main concern with diving deep into Copywriting is the manipulation of desires and the ethical breaches involved…”And I draw on lessons I’ve picked up from Joe Polish, Jay Abraham, Claude Hopkins, and Dan Sullivan — plus add my own insights and perspectives — in today’s episode…Is Copywriting Evil?Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIn today’s episode, I go deep into 2 key conversion “hacks” that will make you a much better copywriter…Master these, and you will fundamentally understand how to get buyers to convert.Here’s the thing…When someone has a problem, they WANT TO buy a solution.They’re often actively seeking a solution.Or at the very least, they’re passively open to a solution, if someone puts it in front of them.But they’re not acting — yet.And they won’t act for just any old promise or offer.There’s actually TWO changes in the way they think that have to happen, before they’ll buy.That’s what these 2 conversion hacks — that I break down in today’s episode — are designed to trigger.2 Conversion Hacks You Must Master to Be A Great CopywriterYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🙋‍♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you wanna make ALL the money, what niche should you go into as a copywriter?I get similar questions all the time.And here’s the thing.My answer is “it depends.”First things first, don’t pick a niche you hate.  Any writing job becomes soul-sucking if you’re spending a bunch of time talking about things you don’t like.  And even if you’re successful long term, being in the wrong niche will keep you from your best life.Second, niche isn’t nearly as important as another concept — specialty.  Pick the right specialty, and you’ll be the highest earner in any niche you go into.That’s what I cover in today’s episode…Which Copywriters Make The Most Money?Yours for bigger breakthroughs,Roy Furr