Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💪 Small Work, Big Productivity☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyFreelancers — especially “creatives” — notoriously suck at planning and organization…I’m sorry, it’s the truth.But here’s another truth.If you want to make big money in your client business — especially if you’re doing project-based work…You 100% need to nail project planning.Because it will help you take on higher-ticket, higher-value, more profitable projects.It will help you charge more, and get paid more for your work.And it will attract higher-quality clients, with bigger opportunities for success.That’s why today’s episode is all about…Project Planning for Freelancers!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💻 Webinars That Sell [a sophisticated webinar campaign strategy]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyI first heard Dan Kennedy refer to a specific type of marketing campaign as “sophisticated.”He associated it with marketing campaigns that would make MORE money from the same audience, with the same offer.The difference earning the “sophisticated” descriptor is in how the campaign is structured and executed.→ First, I internalized this in principle.Meaning, I agreed that Dan’s definition of a sophisticated campaign could make more money.→ Then, I implemented it in practice.Meaning, I pushed clients to work with me to create these sophisticated campaigns.And even from the earliest of these campaigns I ran, I had HUGE success.For example, a sophisticated webinar campaign I created made 4X as many sales as the client set as the goal and expectation.And if you’re anything like me…You’ll learn to love this sophisticated approach from the first time you use it.Here’s the secret to "Sophisticated" Marketing Campaigns…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐😎 Email Copywriting Prompts Special Offer❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyThere’s so much storytelling in email marketing that just misses the mark…Here’s how I see it…Novice copywriters see the “gurus” they follow telling a bunch of stories.Some are really well-told, interesting stories.Some are even CINEMATIC!And they perceive that what this guru is doing is working (whether that’s actually true or not).Further, they perceive that what this guru is doing is “best practices” (whether that’s actually true or not).And yet further still, this guru reinforces the prospect’s perception, because it’s in the guru’s financial interest to say, “Everything I do is the best ever for everyone and it works so amazing and you should tithe to me 10% of all the dollars you make to worship study at my feet.”So novice copywriter ATTEMPTS to copy the guru by trying to tell the bestest, most exciting story they can.Then they get to the point where the story is done and they actually need to transition into asking the reader to take action.… Making the completely unrelated story relate to their CTA or offer.UH-OH.“How do I transition from THAT STORY into my CTA?” novice copywriter wonders to themselves…(This is doubly worse if this is for a client, as now they’re sweating about client approval, too.)Which brings me to today’s Mailbox Monday question, about…How to transition in your storytelling marketing emails to actually get the prospect to click.The answer is in today’s episode, aptly titled…Email Copywriting Transitions [Email Marketing & Storytelling].Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎁 FREE Gift from Lori: Copywriting Bullets🔗 Follow Lori Haller on LinkedIn🔗 Lori’s Website — Designing Response Agency☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyLori Haller is one of the world’s best graphic designers when it comes to design that actually increases conversion rate and response…She’s worked with the very best clients including  Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book of Happiness, Procter & Gamble, The Agora Companies, and National Geographic…  And even the legendary Gary Bencivenga!She’s also a dear friend from my earliest time in this industry…And someone I’m extremely excited to share with YOU!We sat down and discussed graphic design in marketing…But I want you to pay attention during this interview.  Because about 90% of the time, we were NOT talking specifically about design, design techniques, or anything like that.Because Lori, like most A-list superstars, focuses on PRINCIPLES and STRATEGIES first.So by learning the principles and strategies she uses to make design decisions, you have an opportunity to install the thinking that works, no matter the design situation.My interview with Lori is today’s episode…Superstar graphic designer Lori Haller shares design secrets to boost response…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📘 Perry Marshall 80/20 Sales and Marketing Book [affiliate link]📝 80/20 Cheat Sheet from Perry Marshall🚀 Launch Your Client Business Free Mini-Course☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyPerry Marshall’s THINKING about sales and marketing is some of the best…Including his 5 power sales disqualifiers — a list found in his book, 80/20 Sales and Marketing — that I reflect on in today’s episode.But don’t take my word for Perry’s genius.From Jay Abraham: "Perry Marshall is a certifiable genius in his intellect, and his understanding of far more than mere marketing."From Dan Kennedy: "If you don’t know who Perry Marshall is—unforgivable. Perry’s an honest man in a field rife with charlatans."Perry has become a friend and client, but first I was a student.And in today’s episode I think you’ll see why I continue to learn all I can from him.Perry Marshall's 5 Power Disqualifiers [from 80/20 Sales and Marketing]...Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💵 High-Ticket Copywriting Offers [Live Training August 18th, 2022]🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📙 The Copywriter's Guide to Getting Paid📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIf you want a lucrative copywriting career, it pays to position yourself well.A well-positioned copywriter finds ample demand for their services…Far more demand than they have supply of time…Attracts high-paying clients…And generates a high income as a copywriter…If you want that to be you, it’s about positioning yourself in the minds of those clients willing and able to pay you well.There are 3 keys to doing that, revealed in today’s episode, on…Positioning yourself as a copywriter and earning a high income.Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting (including Clayton Makepeace Outline bonus)🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…🔗 My original BTMS article on Clayton Makepeace's Dimensionalized Benefits technique☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIt’s one of the most powerful and impactful copywriting techniques I learned from Clayton Makepeace…And that’s saying a lot, considering how impactful Clayton was on my career.  (Including giving me the outline I used to write my first million-dollar copywriting winners.)The technique, which I got from an essay in Clayton Makepeace’s The Total Package, was to identify the Dimensionalized Benefits for your product or service.I recently heard from a subscriber that their copywriting coach is using an article I wrote about Clayton’s Dimensionalized Benefits Technique as a lesson and exercise…So I figured it was finally time to teach it in my daily Breakthrough Marketing Secrets.So, without any further ado — dive into today’s episode and discover…The Clayton Makepeace Dimensionalized Benefits Technique…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🤝 The Client-Getting Blueprint🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyA new subscriber asked about FEAR in the selling process…Specifically, when fear comes up around your offer.— Maybe in the past they’ve bought a product or service like yours before.— Maybe they’ve tried to work with a service provider like you, and not had a lot of luck.— Maybe they’ve been let down by similar promises.And they really can’t tell the difference between what you’re offering and what came before.So all the negativity and fear and anxiety from those past purchases is being carried forward…And YOU are not trusted.If you ignore it, you will not get the sale.  (Rightfully so.)So how do you tactfully, professionally confront that fear in selling?It’s about process, and guiding them through the buying decision in a way where you handle the fear in the best way possible.That’s what I share in today’s episode, with a few guides, including a cool tool from Dan Sullivan called the Impact Filter.This will make you better at sales.Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🧠 Training Your Subconscious Success Mechanism🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIf you’re looking for motivation, don’t just turn to positive thinking…YES, there’s some power in deciding what you want, and going for it.  Reassuring yourself along the way.  “I can do it.  I AM powerful!”But if you are pushing away DARK EMOTIONS swirling around inside of you, you might be doing yourself a disservice.Because there’s at least one dark, negative emotion that you see in SO MANY high achievers, it can make you wonder if it’s almost required for success.For those who learn to channel it, it’s fuel for the FIRE.And you certainly don’t need to fear it.Remember Carl Jung’s quote: “One does not become enlightened by imagining figures of light, but by making the darkness conscious.”Discover the DARK SIDE emotion that motivates high achievers in today’s episode…Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🥇 Pinnacle Performance Habits with Joseph Rodrigues⏩ High-Velocity Copywriting Course🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📕 The Checklist Manifesto by Atul Gawande (Amazon)☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyDo you really want to scale your work and income and make a lot of money?You won’t do it JUST by getting better at your skill.  (At least, that path is limited.)In fact, if you’ve ever wondered why so many people who have LESS SKILL make MORE MONEY, it’s probably because they’ve mastered this…Building processes and systems that make their skill more efficient, effective, predictable, and scalable.Oftentimes a much lower-value skill that is turned into a system or process will create far more value in the long run than just one person mastering a more complex, difficult, and higher-value skill.But even in the short run, if you have no aspirations of building some huge business with a whole team or staff doing the work…It can pay off big for you to start creating and implementing processes and systems.That’s the topic of today’s episode.The Moneymaking Power of Processes & Systems.Yours for bigger breakthroughs,Roy Furr