Breakthrough Marketing Secrets What Star Wars & Harry Potter can teach you about Copywriting
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Ultimate Selling Story by Roy Furr
🎧 The Hero's 2 Journeys by Michael Hauge & Christopher Vogler
📘 The Hero with a Thousand Faces by Joseph Campbell
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⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe to Roy’s YouTube channel
🎧 Subscribe to the Breakthrough Marketing Secrets podcast
👉 CopyMentor 1-on-1 Coaching with Royhttps://youtu.be/fvDGnze8fa8
Here’s a FUN little lesson about story telling and story selling…
… Using The Hero’s Journey… AND what I call The Hero’s Journey of Story Selling.
I found this funny picture circulating around the internets…
About Star Wars and Harry Potter…
And how they’re THE SAME STORY.
Which, if you know anything about storytelling, is totally true!
… Even though they’re also clearly NOT the same story.
In copywriting, we do this all the time, too.
We may use an outline, template, or framework for our story selling and other copy, to make sure we follow the deep structure of copy that works.
But we also have the freedom and flexibility to tell whatever story we wish to tell, on top of that structure.
Anyways, this is me kinda geeking out. But it’s also fun and informative, too.
What Star Wars & Harry Potter can teach you about Copywriting
Yours for bigger breakthroughs,
Roy Furr