Breakthrough Marketing Secrets 7 Emotional Hot Buttons (copywriting & marketing)
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎭 Course: Emotional Direct Response Copywriting
📕 Book: Method Marketing by Denny Hatch
🔗 Article: America's Greatest Data-Driven Campaign
☕ Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe to Roy’s YouTube channel
🎧 Subscribe to the Breakthrough Marketing Secrets podcast
👉 CopyMentor 1-on-1 Coaching with Roy
I had unexpected inspiration to talk about emotions in copywriting today…
I mean, when you’re a direct response copywriter…
Any day is a good day to talk about emotion!
Because understanding your prospect’s emotion — and how to direct it toward the purchase decision — can be extremely lucrative for those of us in persuasion.
But I ended up clicking on a recent article about Harry Truman’s 1948 presidential campaign…
And BAM, I was smacked with a powerful list of emotions to use in marketing.
So today we’re going to talk about those emotions, that political campaign, and a unique and personal connection I have to President Truman.
Discover the 7 Emotional Hot Buttons for your Copywriting & Marketing in today’s episode!
Yours for bigger breakthroughs,
Roy Furr