Breakthrough Marketing Secrets You have 5 seconds to get my attention... [copywriting HOOKS]
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“Delete this whole intro section of your copy. It won’t work.”
So many times when clients pay for my $1,250 copy review service, they just want me to beat them up.
Pummel them to smithereens.
Take that red marker to their copy, and tell them what is terrible.
I used to HATE that for my writing. Honestly, a part of me still does.
But I know now: So much of what we write SUCKS. (But we don’t have the emotional fortitude and internal honesty to admit it.)
Especially in the beginning of our copy — when we’re trying to get attention.
Especially in today’s environment — when the entire internet is optimized to suck our prospect’s attention into a black hole of dopamine drunkenness.
That’s why you MUST become a master of hooks — the topic of today’s episode.
You have 5 seconds to get my attention... [copywriting HOOKS]
Yours for bigger breakthroughs,
Roy Furr