The Measure Pod

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analytics from Cost Center to Profit Center 00:09:19 - Defining Better Questions in Analytics 00:13:34 - Profit Enablement Center Concept 00:17:06 - Measuring the Value of Analytics Teams 00:24:01 - Impact of GA4 on Marketing Analytics 00:29:46 - GA4 Cohort Advertisement 00:36:01 - Generative AI and the Future of Analytics 00:48:47 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic) appeared first on Measurelab.

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - Analytics Survey and Its Purpose 00:04:27 - Ida's Question on Measure Slack 00:05:29 - Lack of Content for Experienced Analysts 00:07:51 - The Difference Between Junior and Senior Analysts 00:11:12 - The Role of Soft Skills 00:14:13 - The Role of Communication Skills 00:20:28 - The Role of Critical Thinking 00:23:02 - Individual Contributor vs. People Manager 00:30:34 - The Role of Mentorship 00:32:12 - The Importance of Critical Thinking 00:36:11 - The Role of Meetups and Communities 00:39:54 - Examples of Effective Mentorship ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career. They discuss the blend of technical expertise, life skills and building trust with stakeholders that are key to advancing in this role. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #106 What an ideal expert analyst looks like appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learning from Developers 00:20:59 - Bhav's Reflection on Juliana's Journey 00:22:47 - GA4 Training Course Ad 00:23:32 - Juliana's Perspective on Business Context in Analytics 00:27:08 - Discussion on A/B Testing and Product Management 00:31:02 - Importance of Understanding Business Models 00:37:54 - Broader Industry Issues and Analyst Involvement 00:39:36 - Role of Apps in the Ecosystem ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics. ----- About The Measure Pod: The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks) appeared first on Measurelab.

Entrepreneur Ken Williams from DiveTeam joins hosts to discuss modern marketing, evolution of marketing from 2000 to 2024, challenges with attribution models, and advice for marketing directors. Emphasis on adapting to current trends and strategic analysis in today's landscape.

Bhavik, a data engineering enthusiast, discusses the intriguing metaphor of data as a road trip rather than a destination. He emphasizes valuing the journey over the end goal in data analysis and explores the significance of adaptability in organizations. Additionally, Bhavik shares personal insights on Aphantasia and the impact of this condition on his writing journey. The conversation also highlights upcoming events in the analytics space, encouraging community participation in surveys and networking opportunities.

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels. Full episode here: https://shorturl.at/cqyEN ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: The future of attribution modelling in Google Analytics appeared first on Measurelab.

Learn valuable tips on building dashboards from Dara, emphasizing data collection, prototyping with users, and iterative design. Explore starting with wireframes or mockups based on data presentation and stakeholder needs.

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analogy. [00:20:30] Outsourcing analytics services. [00:22:10] Analytics in company resource management. [00:25:32] Industry-changing technology trends. [00:30:11] The magic sauce or ingredient. [00:34:20] Importance of having a business partner. [00:37:22] Rapid fire questions. ----- Episode Summary: In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps. ----- Quotes of the Episode: "...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara "...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #101 Daralytics (with Dara Fitzgerald @ Measurelab) appeared first on Measurelab.

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle. Full episode here: https://shorturl.at/efoyH ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration [00:08:13] ROI positive CDP implementations [00:11:28] Customer Data Platforms and ROI [00:15:19] CRM vs CDP functionalities [00:23:05] Composable CDPs landscape complexity [00:26:42] CDP components and pricing [00:31:06] The landscape of packaged CDPs [00:33:32] Customer journey and data management [00:37:04] Marketing team dynamics [00:40:52] The ROI of the tech stack [00:43:11] Data team challenges and use cases [00:47:50] Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams. ----- Quotes of the Episode: "...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn "...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab.