#112 Product analytics tool assessment

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8

Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg

00:00:00 - Marketing and product analytics crossover.
00:04:24 - Brighton meetup for analytics.
00:08:32 - Product analytics platforms vs GA4.
00:11:05 - Product analytics platform considerations.
00:14:46 - Lifetime value and retention analysis.
00:18:28 - Product analytics and event data.
00:22:07 - Google Analytics limitations discussed.
00:24:58 - Measurelab advertisement
00:25:39 - Data discrepancies between analytics tools.
00:27:24 - Data collection and platform discrepancies.
00:30:09 - Product analytics integration challenges.
00:32:40 - GA4 platform limitations.
00:36:30 - Cookie banners and consent management.
00:39:10 - User experience and data collection.
00:44:45 - Integration buy-in for analytics platforms.
00:45:39 - Warehouse native analytics approach.

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

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