The Measure Pod

Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6Watch on YouTube - https://youtu.be/EOCkEORVToo00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer Technology 00:05:48 - Anthropic's New Claude Models 00:06:55 - AI Model Benchmarks and Comparisons 00:08:34 - Practical Uses of New Claude Versions 00:09:45 - AI in Data Engineering and Analysis 00:10:30 - Google Ads Data Manager API 00:11:02 - Google Tag Gateway 00:13:10 - First-Party Data and Privacy 00:16:11 - Transition to AI-Themed Episode 00:17:00 - Introduction to Guest Anthony Mayfield 00:18:00 - Background of Brilliant Noise 00:19:28 - Digital Transformation and AI 00:22:13 - Technological Evolution and Complexity 00:25:35 - Human Adaptation to Rapid Technological Change 00:30:20 - Understanding and Interfacing with Complex Technology 00:32:44 - Brilliant Noise's Pivot to AI 00:37:13 - Practical AI Adoption in Companies 00:39:13 - Importance of Data Management for AI 00:40:06 - Bottom-Up Approach to AI Adoption 00:43:47 - Encouraging AI Adoption in Companies 00:45:07 - Effective Training and Learning for AI Adoption-----Episode Summary:In this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFhWatch on YouTube - https://youtu.be/4yo-N2KM8rw00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools Used 00:13:30 - Data Culture in the Workplace 00:14:30 - Project Collaboration with Measurelab 00:15:30 - Overview of the Dataform Project 00:16:30 - Choosing Between DBT and Data Form 00:18:00 - Benefits of Dataform's Structure 00:20:00 - Maintaining and Scaling Data Solutions 00:23:00 - When to Use Dataform or DBT 00:25:00 - AI's Role in Data Management 00:29:00 - Learning and Adapting to AI 00:32:00 - Conclusion and Final Thoughts 00:49:00 - Closing Remarks and Encouragement-----Episode Summary:In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature. They cover everything from her time in venture capital at Project A, to the quirks of working in scientific publishing—and what it’s like to swap lab coats for dashboards. They also dig into a recent project we worked on together using Dataform to streamline reporting across Springer’s complex analytics setup.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yGWatch on YouTube - https://youtu.be/08gLvHthNuw00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer responsibilities in marketing 00:39:47 – Importance of monitoring data integrity 00:42:51 – Documentation and data governance 00:46:56 – Derelict data warehouse issues 00:49:12 – Data governance and documentation 00:54:26 – Principles of least privilege 00:58:03 – Infrastructure as code with Terraform 01:00:04 – Audience participation ideas-----Episode Summary:In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #120 Marketing analytics updates and a BigQuery health check appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZWatch on YouTube - https://youtu.be/dcZhmVY_Bl000:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good foundations. 00:36:08 - Unstructured data in AI platforms. 00:40:10 - BigQuery as enterprise advantage. 00:42:56 - BigQuery vector search capabilities. 00:48:11 - Multi-agent systems and autonomy. 00:51:20 - Importance of robust data. 00:54:06 - BigQuery and unstructured data. 00:58:05 - Reducing repetitive work through automation.-----Episode Summary:In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025. From shiny new features to subtle shifts in direction, they cover the bits that matter—what’s exciting, what’s useful, and what might actually change the way we work. Plenty of ground covered. Plenty of thoughts shared. And just the beginning of what’s to come.-----About The Measure Pod:The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #119 Google Cloud Next 25 roundup appeared first on Measurelab.

In this heartfelt farewell, hosts reminisce about their podcast journey, sharing cherished moments and lessons learned. A lively quiz tests their memories of quotes and past episodes, creating laughter and camaraderie. They delve into human behavior, exploring decision-making and pain thresholds, while weaving in fun gaming trivia. Reflecting on their evolution and future changes, they inspire listeners to stay engaged and excited about what lies ahead.

Jorge Roberto Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks, dives deep into the intricacies of marketing analytics. He discusses the balance between modern technologies and traditional marketing principles. Topics include the evolving landscape of attribution models and the impact of e-commerce on business growth. Jorge also highlights the importance of human understanding in data analysis and explores the challenges of maintaining analytical credibility, especially with tools like GA4. His insights bring clarity to the complexities of marketing measurement.

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m00:00:40 Who are you? And what brings you to Superweek? 00:05:50 What’s been your favourite part of Superweek? 00:10:43 How would you explain Superweek to someone who’s never been before? -----Episode Summary:In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference dedicated to data analytics. They share their favourite moments from the event and discuss the value of connecting with like-minded professionals, each bringing their own unique backgrounds and reasons for attending.-----About The Measure Pod:The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer at Measurelab and Bhavik Patel then Director of Experimentation and Analytics at LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #116 Highlights from Superweek 2025! appeared first on Measurelab.

Egor Howell, a rising voice in data science and content creation at Deliveroo, shares his journey from physics to AI. He discusses the evolution of data roles, emphasizing the distinctions between data scientists and analysts. Egor highlights the importance of content creation for building skills and personal branding. He also delves into practical data modeling, A/B testing challenges, and the critical balance between statistics and business intuition, offering insights that inspire newcomers to thrive in analytics.

In this discussion, Ole Bossdorf, an analytics expert at Project A, shares insights from his work with early-stage startups and established firms. He emphasizes the importance of focusing on meaningful metrics over vanity metrics, shedding light on how to navigate data scarcity. Ole discusses timing in data strategy and the necessity for collaboration across teams. He also explores the intricacies of running a direct-to-consumer supplement business, highlighting critical performance metrics for success.

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoKWatch on YouTube - https://youtu.be/PbrJeY0fCtU00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors Beyond Clicks in Marketing Measurement 00:15:25 - Defining Attribution Modeling and MMM 00:20:03 - Data-Driven Multi-Touch Attribution 00:22:17 - Pros and Cons of MMM vs. MTA 00:27:10 - Limitations and Realities of Attribution Models 00:30:43 - Measurelab Advertisement 00:33:42 - Applicability of Different Measurement Approaches 00:35:03 - Combining Different Measurement Methodologies 00:42:45 - Practical Impact on PPC Managers 00:45:21 - Convincing Decision-Makers to Adopt New Approaches 00:55:31 - Outro Questions -----Episode Summary:In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.-----About The Measure Pod:The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab.