#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)

Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE

Watch on YouTube - https://youtu.be/9emUszHU41U

Webinar sign-up link: http://bit.ly/4nCbIjz

00:00:00 - Introduction
00:00:47 - News Segment Introduction
00:01:10 - Anthropic's AI Experiment
00:04:00 - AI's Business Acumen and Failures
00:06:18 - Meta Poaching OpenAI Engineers
00:08:23 - WhatsApp Introducing Advertising
00:11:13 - VO3 Video Model from Gemini
00:12:55 - AI-Generated Content and Deepfakes
00:14:29 - Webinar Announcement
00:15:23 - Introduction to Guest: Dennis from Stape.io
00:17:04 - Dennis' Background and Stape.io Overview
00:19:30 - Stape.io's Community Engagement
00:24:17 - Technical Requirements for Using Stape.io
00:27:09 - Scaling and Cost Management with Stape.io
00:30:10 - Seasonal Traffic and Server Scaling
00:31:26 - Server Infrastructure and Data Compliance
00:34:03 - Reasons for Choosing Stape.io Over DIY Solutions
00:36:00 - Benefits of Server-Side GTM
00:40:43 - Ad Blockers and Data Collection
00:41:16 - Privacy and Data Control with Server-Side GTM
00:42:00 - Novel Use Cases for Server-Side GTM
00:44:34 - Who Should Not Use Server-Side GTM
00:47:21 - Data Quality Improvements with Server-Side GTM
00:48:16 - Justifying Server-Side GTM for Data Quality
00:49:38 - Open Source Tooling and Community Engagement
00:51:52 - Contribution to Google Tag Template Store

-----

Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right.

-----

About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) appeared first on Measurelab.