#120 Marketing analytics updates and a BigQuery health check

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG

Watch on YouTube - https://youtu.be/08gLvHthNuw

00:00:00 – Introduction
00:05:37 – ChatGPT shopping and e-commerce
00:08:50 – AI impact on data tracking
00:12:28 – Natural language data analysis tool
00:16:18 – Discovery Catalog for Cloud Storage
00:19:11 – Data accessibility in BigQuery
00:25:23 – AI-generated insights in GA4
00:27:56 – Cloud Code features in IDE
00:30:36 – Data robustness in BigQuery
00:35:45 – Data layer responsibilities in marketing
00:39:47 – Importance of monitoring data integrity
00:42:51 – Documentation and data governance
00:46:56 – Derelict data warehouse issues
00:49:12 – Data governance and documentation
00:54:26 – Principles of least privilege
00:58:03 – Infrastructure as code with Terraform
01:00:04 – Audience participation ideas

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

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