#108 The death of accuracy: an obituary

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei

Watch on YouTube - https://youtu.be/vVUIpqhk1tw

00:00:00 - Introduction and Episode Overview
00:01:07 - Initial Thoughts on Data Accuracy
00:02:07 - Reassuring Stakeholders About Data Usability
00:02:45 - Whoop and Personal Data Tracking
00:04:26 - Gaming Nostalgia: Broken Sword Reforged
00:04:47 - Impact of Cookie Banners on Data Accuracy
00:05:30 - Challenges in Validating Data Accuracy
00:08:09 - Using Transactional Data as a Proxy
00:10:06 - Stakeholder Management and Change Communication
00:12:29 - Hierarchy of Documentation in Data Analysis
00:17:02 - Reevaluating Target CPA in Light of Consent Changes
00:25:15 - Experimentation and Testing with Partial Data
00:31:58 - GA Immersion Training Ad
00:38:13 - Modelled data vs. Actual Data
00:41:21 - Directionally Accurate Data Analysis.

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy." They talk about the future of accuracy in data, and the complexities surrounding the concept of data accuracy, questioning whether tracking 100% of data is truly accurate or even beneficial.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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