The Measure Pod #109 The analytics of PlayStation (with Gabor Mester @ Sony)
Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I
Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q
00:00:00 - Introduction and Episode Overview
00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation
00:02:03 - Hosts' Backgrounds and Initial Thoughts
00:04:12 - Gabor's Career Journey at PlayStation
00:07:08 - Platform Analytics vs. Game Analytics
00:10:01 - Technology Behind Tracking In-Game Analytics
00:12:27 - Defining Engagement in Platform Analytics
00:15:21 - Visualising Data in Gaming Analytics
00:18:42 - Influence of Platform Analytics on Game Design
00:22:11 - Evolution of Analytics at PlayStation Over the Years
00:27:08 - Transition to Corporate Role at Sony
00:29:07 - Solving Cross-Company Analytics Challenges
00:32:14 - Skills for Career Progression in Analytics
00:37:24 - Maintaining Industry Knowledge and Networks
00:42:09 - Final Thoughts and Acknowledgements
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Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation. We delve into the intersection of gaming and analytics, and explore Gabor’s insights on career progression, leadership, and the unique challenges facing the gaming industry.
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About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
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