The Measure Pod

This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model. Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R. Check out Jellyfish at https://bit.ly/33jrKdJ. The announcement of DDA in GA4 is at https://bit.ly/3trPcA7. In other news, Dan falls over and Tom cooks up a storm! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #22 Data-driven attribution – the past, present and future (with Tom Woods) appeared first on Measurelab.

This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass). The main features we see GA4 needing are: - Views (or a good enough replacement) - Session and product/item scope custom dimensions and metrics - Updates to the Data API for the rest of the standard dimensions and metrics - Enhanced report filtering and sorting (including regex filters) - Release of a Google Optimize integration - Release of an Admin API - Full launch of Measurement Protocol (currently in beta) Dan mentions about getting store visits in UA which you can by following this guide https://bit.ly/3qY3DJe. In other news, Dan downsizes and George meets a Witcher! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #21 GA4 features we need to see in 2022 (with George Mendham) appeared first on Measurelab.

This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query. The full blog from Lace on this subject is here. Get started and link GA4 to BigQuery by following this guide https://bit.ly/31Iqu2B The new beta Amazon Redshift Google Data Studio connecter can be used directly in GDS, but the details are at https://bit.ly/3GMnNfR. The Google Cloud Pricing Calculator Lace mentions is at https://bit.ly/3yb0qcs In other news, Dan plays more games, Dara is allowed out and Lace gets festive! The post #20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers) appeared first on Measurelab.

This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap. Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ, or find it in Google Sheets under Extension>Add-ons>Get add-ons. In other news, Dan pots some balls and Dara gets magical! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #19 Sheets, the unsung hero of GA appeared first on Measurelab.

This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19. Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr. In other news, Dan measures himself, Dara stays in and Steen gets social! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #18 What is analytics maturity today? (with Steen Rasmussen) appeared first on Measurelab.

This week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications. The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY, and the full channel definitions are at https://bit.ly/3wWgvlV. The announcement of the updates to Facebook (Metta?) Ads targeting coming 19th January 2022 is at https://bit.ly/3nswTay. In other news, Dan and Dara have a night out in the big smoke! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #17 Why you should be using Segments in Universal Analytics appeared first on Measurelab.

This week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much data as possible about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery. THIS IS NOT AN AD... But here is Steve's WHOOP referral link if you're interested - https://bit.ly/3CcPA6s. The Google Data Studio (GDS) interactivity updates are at https://bit.ly/3ocUc7u. The Google Analytics 4 (GA4) user roles updates are at https://bit.ly/3n1WTcG. In other news, Dan burns stuff, Dara eats mushrooms and Steve goes for a ride! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #16 The quantified self: Whoopcast (with Steven Elliott) appeared first on Measurelab.

This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. The announcement of Google Ads Performance Max campaign rollout and update for local and shopping campaigns early 2022 https://bit.ly/3k0lgph. In other news, Dan plays another game and Dara sees Dune! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #15 When is GA not the answer? appeared first on Measurelab.

This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months. See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov. Check out all of the additional ecommerce item-based fields now in the GA4 Data API at https://bit.ly/3jM1q0W. Find the announcement on data-driven attribution rolling out to all GA4 properties at https://bit.ly/3ErJz7s. In other news, Dan goes walking, Dara adopts a snake and Jake goes abroad! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #14 How COVID-19 impacts data analysis (with Jake Birch) appeared first on Measurelab.

This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going. Check out the Dune trailer at https://bit.ly/3B5vLx8, we are very excited! In other news, Dan has a holiday and Dara starts a book! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #13 Server-side GTM, what is it? appeared first on Measurelab.