This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query.

The full blog from Lace on this subject is here.

Get started and link GA4 to BigQuery by following this guide https://bit.ly/31Iqu2B

The new beta Amazon Redshift Google Data Studio connecter can be used directly in GDS, but the details are at https://bit.ly/3GMnNfR.

The Google Cloud Pricing Calculator Lace mentions is at https://bit.ly/3yb0qcs

In other news, Dan plays more games, Dara is allowed out and Lace gets festive!

The post #20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers) appeared first on Measurelab.